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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

So, although re-implementing more digital out-of-home, geo-fencing, or foot traffic studies are smart investments as people return to a more normal routine, you don’t have to rethink your strategy altogether. . CTV Surppases Cable. 3 Pandemic-Proof Digital Marketing Trends. Amazon Shopping Gives Google a Run for its Money.

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Use Empathy to Enhance Content Marketing

ClearVoice

Neuroscientist Antonio Damasio discovered in a study that emotions are essential for decision-making. What is empathy-based marketing? Marketing in the digital age is often about numbers and data. Marketers talk about key performance indicators, keyword strategies, and building sales funnels. Empathy marketing examples.

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Squirrels, long working hours, and social technologies

Biznology

Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. In fact, we are probably worse than squirrels: studies seem to indicate that those little rodents fail to recover about 74 percent of the nuts they bury. Is there any way out of this mess?

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

From there, design a programmatic way—via direct communications, customer communities, education programs, marketing nurture, and more—to provide personalized tips, best practices, and case studies to maximize their value. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low.

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The Ultimate Guide to Video Marketing

Hubspot

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Why is this important? Well, if you aren’t creating video, you’re likely falling behind.