Hubspot

AUGUST 30, 2011

Email Marketing & Lead Nurturing. Fantasy: Lead nurturing email campaigns should be automated based on each lead's activity on your company website. Fact: Sending automated emails to leads without a complete understanding of their experience across channels is more like SPAM than lead nurturing.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Valasys

JANUARY 9, 2020

A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube. Theverge.com predicts that by the year 2020, more than 70% of the views will come from mobile devices.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

PathFactory

JANUARY 16, 2019

So, it’s time B2B moved beyond ‘cable TV’-like content experiences to meet the modern B2B consumer’s rising on-demand expectations. This is what we call Content Activation. And it’s what our buyers expect, even at work. They are used to on-demand experiences like YouTube and Netflix. It’s time to embrace customer-centricity.

Cable 40

Cable Paid Search Agency Demand Opt-out 40