article thumbnail

The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

article thumbnail

Creating Value with the Unknown Fan

Semcasting

Resources will be allocated across multiple marketing channels ranging from cable TV, radio and online advertising. The Semcasting Unknown Fan package includes lead generation based on website visits and advertising impressions. Digital marketing is playing an increasingly key role in reaching and engaging as many fans.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating Your Pharma Social Media Marketing Strategy in 2018

EMagine B2B Blog

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Idea: Host a video series recruiting new candidates or feature an educational segment on rare diseases. LinkedIn is the world’s largest professional network reaching an audience of 450 million users.

article thumbnail

Creating Your Pharma Social Media Marketing Strategy in 2018

EMagine B2B Blog

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Idea: Host a video series recruiting new candidates or feature an educational segment on rare diseases. LinkedIn is the world’s largest professional network reaching an audience of 450 million users.

article thumbnail

7 Benefits of Google AdWords to Grow Your Business Online

LeadSquared

They built a lead generation strategy using Gmail ads, and these are the results. It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. But KCB group’s agency ‘Squad Digital’ understood their power.

Adwords 52
article thumbnail

A B2B marketing guide (and how to be successful)

Choozle

A marketing software company that sells software management tools, and lead generation software to businesses and organizations. Marketers can use an email list to create segments, then reach those segments with digital advertising ads. If the segment is too small, the campaign goals become challenging to achieve.

article thumbnail

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

However, just over a third of marketers view each channel as valuable for lead generation. Landing page optimization is viewed as the most important tactic for optimizing the performance of paid search advertising, while targeting by segment is most important in optimizing display ad performance. eMarketer ). eMarketer ).