8 Reasons to Invest in OTT Marketing

Stevens & Tate

OTT marketing is a form of marketing in which ads play during the streaming of content provided via high-speed Internet connections. The following are some of the major benefits of investing in OTT marketing: 1. You’re not locked in when you pay for OTT advertising.

GPS 60

How Marketers Should Think About Customer Marketing in the Engagement Economy

Marketo

But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them. Smart brands must understand that in order to compete in the Engagement Economy, they must rethink their approach to engaging with their customers. I think of it like the “ 1 Percent Rule ” that applies to content consumption on the internet.