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How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

Meanwhile, publishers were scrambling to find their next viable business model. According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. HubSpot's "Pivot to Video" Playbook. It’s simple math.

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Sales Experts Reveal The Wildest Ways They’ve Closed a Deal

Hubspot

Consider, for instance, how HubSpot Executive Dan Tyre once needed to speak at a client's Sales Kickoff meeting to close a deal. Or how Caila Brandt, HubSpot's Associate Inbound Growth Specialist, took a telemarketing call and used it as an opportunity to convince the caller to purchase from her. I did, and I got the deal.".

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

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5 Ways 5G Will Impact Marketers

Hubspot

Despite all the 5G hype, you might still be asking yourself, "What the heck is 5G and how will it impact my business?". Then, that signal will be amplified by smaller cell towers around it -- often referred to as "small cells." What makes 5G so revolutionary? Here's a great graphic that shows how 5G is sourced from cell towers: Source.

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Video Marketing Best Practices

SmartBug Media

Take the time to look at top businesses and influencers in your industry. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Do Your Research. Make It Social.

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

Blogs are powerful business tools. They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. There are a variety of reasons why your business should blog.