Porch Group Media

JUNE 2, 2021

For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Benefits MoverTech Provides Your Mover Marketing Campaign.

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Porch Group Media

MARCH 11, 2020

The Three Stages of Mover Marketing. During the first two stages, the Pre-Move, consumers will make 70-90% of their purchasing decisions. Purchasing Behaviors of Pre-Movers. Depending on the housing marketing, home location, season of listing, and more, the first stage of mover marketing could last months.

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Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

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Porch Group Media

NOVEMBER 4, 2022

It’s the new norm but I remember when Netflix first entered the scene. While it technically wasn’t the first streaming service, it was certainly the most successful. The first was actually iTV, a project that launched in Hong Kong in the late ’90s.). Start Reaching Movers and Homeowners with Connected TV.

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Madison Logic

OCTOBER 18, 2023

An emerging channel that can be used to reach key decision-makers before they begin the buying process is CTV.CTV—which includes smart TVs and other devices that stream video content outside of cable, satellite, and linear channels—enables brands to reach their audiences through internet targeting.

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Hubspot

FEBRUARY 20, 2017

Why it Caught on: A huge part of YouTube’s widespread popularity is its first-mover advantage -- it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly. Why it Caught on: Unlike YouTube and Photoshop, Google wasn’t among the first of its kind.

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