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Pre-Move Purchase Insights

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The gray is within the first month of moving. Pre-Move Shopping Insights.

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5 Key Advantages MoverTech Provides Your Mover Marketing Campaign

Porch Group Media

For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Overview of MoverTech.

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

It’s the new norm but I remember when Netflix first entered the scene. While it technically wasn’t the first streaming service, it was certainly the most successful. The first was actually iTV, a project that launched in Hong Kong in the late ’90s.). CTV is any television set used to stream video over the internet.

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Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

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How to Become a Household Name

Hubspot

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.

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2021 New Mover Trends: Marketing to Today’s Mover

Porch Group Media

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. Our analysis of the market revealed that new mover marketing really had gotten quite stale.