Will Amazon Prime’s switch to an ad-supported model lose viewers?
illumin
FEBRUARY 22, 2024
Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television. Netflix saw an increase in revenue of 12 percent by the end of 2023, with ad-supported accounts making up 40 percent of all new sign-ups. a month.
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