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7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

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The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

OCTOBER 24, 2019

Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. In fact, streaming video subscriptions has now surpassed cable subscriptions worldwide for the first time. In 2018, programmatic mobile ad spend in the U.S. grew 25%, from $24 billion the year prior.

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7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

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