Back to School: Mobile Marketing a Must-Have this Year
AUGUST 6, 2015
Mobile matters more than ever when it comes to back-to-school shopping. Research shows more parents (and students) are using mobile devices before and during the annual back-to-school shopping pilgrimage. Smart brands are using mobile marketing in innovative ways to boost back-to-school sales. Moreover, about half of all back-to-school searches so far this year have come from mobile devices, up from 40 percent a year ago. The mobile usage doesn’t stop there.