Back to School: Mobile Marketing a Must-Have this Year

Content Standard

Mobile matters more than ever when it comes to back-to-school shopping. Research shows more parents (and students) are using mobile devices before and during the annual back-to-school shopping pilgrimage. Smart brands are using mobile marketing in innovative ways to boost back-to-school sales. Moreover, about half of all back-to-school searches so far this year have come from mobile devices, up from 40 percent a year ago. The mobile usage doesn’t stop there.

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Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

eMarketer stated that “ more than 82 percent of U.S. In 2018, significantly more OTT and CTV inventory will be bought and monetized programmatically for the more than 56 Million consumers who have cut the cord on cable. eMarketer). In July of this year, techcrunch released a report that stated the number of people cutting the cord was growing even faster than emarketer initially projected. eMarketer). eMarketer). eMarketer). eMarketer).

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COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

CTV Surppases Cable. So much so that the households advertisers can reach with streaming now outnumber those reachable with cable, 84 million and 78 million households respectively (according to the TradeDesk). According to eMarketer, time spent with digital audio increased 8.3%

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The Rise of New Video Advertising Formats

Digilant

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch.

Connected TV buying for special events | choozlechat ep. #16

Choozle

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. They have never had cable services to begin with.

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TV Is Going Away (Or Not)

Rain The Growth Agency

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. This rise in watching scripted shows on demand also correlates with drops in cable and broadcast viewership. Digital forms of TV are shifting entertainment consumption to mobile devices (or not).

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What Virtual Reality Can and Can’t Do for Your Brand

Contently

App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues. While Google shipped more than ten million Cardboard headsets worldwide last year, the hardware question still limits what brands can realistically do with VR and AR knowing that most users will be relying on mobile.

23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Source: eMarketer. Over 70% of YouTube views are on mobile.

The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

The daily lives of consumers have changed, with most people spending more than five hours a day on mobile devices, and for marketers to succeed, they need to meet the consumer where they are—which happens to be on their smartphones. Mobile phones are one of the greatest resources for personalization due to the ubiquitous use of location services and location data. In 2018, programmatic mobile ad spend in the U.S.

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100+ Social Media Demographics that Matter to Marketers in 2020

Hootsuite

billion people use mobile devices for social media—and that number is likely to grow since 5.11 billion people now have mobile phones. Twitter’s base may be smaller than Facebook’s, but its users are a mighty force—especially when it comes to mobilizing and community building.

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Increased time with social media, digital video, gaming, and mobile payments have yielded new forms of digital literacy and habits set to outlast the pandemic. In fact, eMarketer is forecasting that households without cable TV will outnumber those with it by 2024.

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Amazing YouTube statistics for B2B Marketers

Valasys

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.

TV or not TV? That is the question: Insights on World Television Day

ClickZ

The 1980s introduced VHS, video games, and cable TV. Despite the fact that mobile phones surpass PCs and TVs among preferred gaming devices, a recent uptick in streaming took the relationships between the TV and gaming worlds to the next level. .

Video Boom Leaves Brands Clamoring for More Digital Video Content

Content Standard

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. People continue to shift their video-watching time to digital devices, including computers, mobile devices, and other connected devices. Americans now spend an average of 5.5

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). Mobile matters. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). eMarketer ). eMarketer ). eMarketer ). adults aged 18-34 than any cable network. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

Four TV Targeting and Measurement Myths and Realities

LiveRamp

According to eMarketer, TV ad spend is north of $72 billion per year. Furthermore, there are about 90 million households with a pay TV subscription to a cable, satellite, or other telecommunications provider, TechCrunch reports. [Editor’s note: This article has been reposted with permission from the ANA. View the original article here.]. But, what quantifiable effects do TV ads have on sales? Any marketer unable to answer that question isn’t alone.

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Today, eMarketer projects e-commerce sales will surpass $3.5 In-store, online, mobile, email, social, customer service.” CX] My Growing Cable Bill. Cable company. In 1994, a 21-year-old man named Dan Kohn sold a CD of Sting’s Ten Summoner’s Tales to his friend in Philadelphia. Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet.

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What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Today, eMarketer projects e-commerce sales will surpass $3.5 In-store, online, mobile, email, social, customer service.” CX] My Growing Cable Bill. Cable company. In 1994, a 21-year-old man named Dan Kohn sold a CD of Sting’s Ten Summoner’s Tales to his friend in Philadelphia. Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet.

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