Advertisers Must Help Marketers To Build Relationships
Customer Experience Matrix
APRIL 6, 2007
Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). None of this really justifies the cable TV networks’ refusal to participate in advertising auctions.
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