Remove vendor
article thumbnail

Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. video viewers by 2025, or 165.4 million people.

article thumbnail

Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Need a Unified Brand-to-Demand Strategy

Madison Logic

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52
article thumbnail

A watershed time for data management: Wednesday’s Daily Brief

Martech

There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. Similarly, independent CDPs generally have a multi-year lead over the big vendors — Adobe, Oracle, Salesforce and SAP — all of which have been playing catch-up.

article thumbnail

Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

Digiday describes Over-The-Top (OTT) as video that's delivered "via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service" — i.e. Netflix, HBO Go, etc. For information related to your brand, reach out to your agency or a media vendor offering OTT solutions. CTV/OTT Inventory.

article thumbnail

Leading Brands into Holistic CX: A conversation with Alfred Binford and Mark Smith of CSG

The Customer

Being used to meet demands for elevating customer experience so, very excited to be here and again that’s how CSG’s organized. I think about the founding of CSG nearly 40 years ago where we were helping initially cable companies with their revenue management and billing operations. TheCustomer. Mark Smith.

article thumbnail

Video Marketing Best Practices

SmartBug Media

Your videos can be shot simply with your phone or elaborate productions by an outside vendor. By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production. Determine Your Goal. It also has some killer blog content.