Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. video viewers by 2025, or 165.4 million people.
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