Remove customer
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Competitor mapping: The benefits and how to create your own

Sprout Social

Examining your industry peers will help you better understand your customers’ needs and brand perception. If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 108
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Two Prerequisites for Successful Business Growth

Vision Edge Marketing

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. Because today we operate in an environment of the empowered customer.

Business 186
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3 Ways to Transform Your Career: How to Become a Salesforce Consultant

Salesforce Marketing Cloud

I began my career at a telecom company where I had various roles, from hooking up cable lines in households to working in customer service call centers, to managing a call center. It was gratifying to help customers, and my colleagues, solve their technical issues. Trailblazing a new opportunity. 100 points.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. Conduct competitive benchmarking to see how your industry peers are faring. Businesses exist to make money. That's not a particularly shocking or controversial statement, but it still bears repeating.

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Connect with industry professionals and peers. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. Attract the media.

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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.

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Modern marketing looks a lot like…product?

MKT1

Includes peer review. I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Yet, I recognize incorporating new tools—some as new a few weeks or months ago—can be overwhelming and intimidating. Register here. Apply here.