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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Steve Olenski recently questioned if customer service is the same as CX. ” Image credit: Kenn W.

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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television. What has many customers and advertisers apprehensive about Prime’s addition of ads is that users were given little choice in the matter.

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Netflix partners with Microsoft to launch ad-supported subscription tier

Martech

It remains to be seen if a lower-priced subscription with ads will entice value-seeking Netflix customers. A major player like Netflix getting into the AVOD space changes the entire equation for TV watchers comparing steep cable subscription fees with mounting prices for numerous a la carte streaming options.

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Amazon decision to use Nielsen is big boost for beleaguered rating service

Martech

The accuracy of their broadcast and cable ratings has been questioned for a long time and earlier this year they made a huge gaffe with streaming ratings. That is no longer the case and customers have started taking their business elsewhere. Amazon’s decision is a much-needed win for Nielsen. Read next: Is Nielsen’s prime time over?

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The social media customer service statistics brands need to know in 2022

Sprout Social

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? I emailed Customer Help and waited, but no response.

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Your Customers Called: They Want Chatbots

Navigate the Channel

These little automated response messengers utilize artificial intelligence (AI) to communicate with visitors or provide customer service assistance and are an excellent way to meet your clientele’s needs. Chatbots are computer-generated messaging bots that respond or initiate a conversation with customers. What Are Chatbots?