Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It also opens the doors to cross-sell and upsell opportunities that can be used to deepen an account’s investment. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider.

Demand 52

Demand Brand Identity Branding Work Management 52

ClickZ

AUGUST 6, 2020

Three out five tech giants (Amazon, Apple, and Google) spotted the huge interest in connected TV and now sell not only hardware that makes your TV set connected, but also offer their own environments where viewers get to enjoy the content. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. The net result: they have increased their cross-sell revenue and increased customer retention.

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Seismic

JUNE 17, 2019

However, as the market has become increasingly saturated, telecom providers are now focusing on customer retention, via contract renewals, up-selling or cross-selling products and services, rather than relying on revenue from new business. And the key enabler in this shift? Digital transformation.

Digital Transformation 45

Digital Transformation Webinar Metrics Bundling Ad Building 45

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). Advertisers who can be more flexible in their purchases are the ones who stand to gain.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Vision Edge Marketing

MAY 29, 2012

Imagine that you manufacture, market and sell test, measurement and monitoring instrumentation. If you used a traditional approach to segmentation you might segment your customers into verticals, perhaps network equipment manufacturers, semiconductor manufacturers, and cable service operators.

Segmentation 100

Segmentation Lead Ranking Lead Scoring Verticals 100

Customer Experience Matrix

JANUARY 22, 2007

Although Sterling’s immediate point is simply that retailers can sell more things if they work with partners, the paper is really proposing that the retailer accept primary responsibility for the entire customer experience for the products it sells. This is a more radical position than it may seem.

SIC 120

SIC Cross-Selling Cable Advertising Agencies 120

LeadSquared

FEBRUARY 28, 2016

Cable TV is old news, on-demand entertainment is the need of the hour. The banks are not worried that they will lose customers, but when a customer doesn’t transact or contact the bank that often, then it leads to loss of cross sell and up sell revenue, and more importantly slowly eliminates the card economy.

Marketing Automation Services 52

Marketing Automation Services Cable Skype Cross-Selling 52

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Salesforce Marketing Cloud

FEBRUARY 1, 2024

Decision stage By now, buyers understand their problem, have done their research, and are ready to make a purchase — but they haven’t crossed the finish line yet. Remember: Selling a solution rather than a product can help set you apart from competitors. You’re not just selling.

Top of Funnel 111

Top of Funnel Buyer's Journey Marketing Management Advertising Funnels 111

Hubspot

FEBRUARY 15, 2016

They’ve found that these customers are more likely to be profitable targets for cross-sells and upsells. In Satmetrix 2015 Consumer Net Promoter Benchmarks , which ranks industries by average NPS, the “software and apps” segment ranks low -- just above health insurance, cable, and internet service providers.

Lead Scoring 28

Lead Scoring Lead Ranking Promotion Word of Mouth 28

Single Grain

JULY 17, 2019

Are you stuck in a rut with your brand , feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? They’re infamous for their gaming consoles (including the Switch and DS), but they originally started by selling playing cards. The same happened with Amazon.

Examples 92

Examples Business Cable Paid Search Agency 92

ClearVoice

MAY 15, 2020

YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. Bio: Dominic Ow created the popular internet series ‘Every Singaporean Son’ for the Singapore Ministry of Defence in 2010, which crossed over to cable TV. Tips: “Facebook and YouTube have incentivized live video. Storyboard.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Choozle

JANUARY 20, 2020

A marketing software company that sells software management tools, and lead generation software to businesses and organizations. Better yet, CRM onboarding can be an effective way to cross-sell, upsell, retain, and reactivate customers. An on-demand order fulfillment, warehousing, and screen printing service.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Martech Advisor

NOVEMBER 5, 2019

With this, REI activated a cross-channel DOOH and mobile media campaign to reach customers and prospects in places where they were most likely to spend time. For example, Publicis Media had partnered with geospatial technology company Vistar Media, and identity resolution provider LiveRamp for a DOOH campaign for the clothing brand REI.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Biznology

DECEMBER 13, 2016

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?). You can be just like the Washington Post.

Cable 80

Cable Best Practices Content Blogger 80

Directive Agency

JULY 8, 2019

I came up writing, producing, and editing spots, and campaigns, and, you know, cross-platform campaigns, and then started running teams of people doing the same thing. So, for me, television was helpful, and that I was comfortable with video, and I had done just a ton of short format and cross-platform writing. Hire a journalist.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

I came up writing, producing, and editing spots, and campaigns, and, you know, cross-platform campaigns, and then started running teams of people doing the same thing. So, for me, television was helpful, and that I was comfortable with video, and I had done just a ton of short format and cross-platform writing. Hire a journalist.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market. Carlos Hidalgo.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150