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Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community. Although Cabling Science already had 9,000 organic site visitors a month, their challenge was to turn this traffic into conversions - in particular, they wanted to grow conversions for a new awareness stage eBook.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Marketing touchpoints can be organized into “groupings” to report results for the grouping as a whole. Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

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Leading Brands into Holistic CX: A conversation with Alfred Binford and Mark Smith of CSG

The Customer

So, at CSG I lead an organization we refer to as our customer engagement unit which is a global business that houses all the solutions that CSG has that literally allows us to affect every phase of the customer life cycle and complements our legacy in the other parts of CSG. TheCustomer.

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Why You Need a Unified Brand-to-Demand Strategy

Madison Logic

Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI. What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus.

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. The organization leveraged a combination of data-driven tactics to target its desired audiences and encourage them to fill out a “request for information” form.

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. The organization leveraged a combination of data-driven tactics to target its desired audiences and encourage them to fill out a “request for information” form.