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Connected TV buying for special events | choozlechat ep. #16

Choozle

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. Sam: (13:23).

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

The 1980s introduced VHS, video games, and cable TV. In 2020, 92% of young people in the US and UK (Generations Z and Y) are considered gamers, as per GlobalWebIndex. Their granular targeting options, cost-effective promotional techniques, and broad analytical instruments will help the channel hit the jackpot in the blink of an eye.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). Mobile matters. In 2013, 62% of emails were opened on a mobile device (48% on smartphones and 14% on tablets). eMarketer ). eMarketer ). eMarketer ). adults aged 18-34 than any cable network. 8% of Internet users account for 85% of online display ad clicks.