The Ultimate Guide to TV Ads
NOVEMBER 7, 2018
The ten-second ad cost less than $10 to create and was seen by 4,000 people on WNBT, a local channel in New York. If you do choose to change anything, it’ll cost you more money. Penetration is the number of households who own a TV or subscribe to cable. Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad. It’s certainly a costly commitment that requires a variety of resources.