Remove Cable Remove Cost Per Thousand Remove CPO Remove Storytelling
article thumbnail

The Ultimate Guide to TV Ads

Hubspot

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Penetration is the number of households who own a TV or subscribe to cable. Cost Per Thousand (CPM).