Digilant

MAY 11, 2023

Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. Vizio’s Watch TV+ also stood out, offering an impressive array of 260+ live channels and more.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Content Standard

NOVEMBER 3, 2015

consumers under 45 years of age spend even amounts of time consuming both digital video and television. Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

LeadsRX

MARCH 9, 2022

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Learn more about Marketing Attribution. Addressable TV. Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Vidyard

NOVEMBER 11, 2013

The future of the Internet is television There has been a shift in living room media. Starting with print, the evolution has included radio, then television, and now we have the Internet, which is actually becoming increasingly like television as brands produce episodic content on a regular programming schedule.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Hubspot

JUNE 3, 2019

Source: YouTube. Amidst the " cord-cutting " phenomenon, Hulu has been able to position itself as a viable alternative to cable TV. Hulu's users value convenience and efficiency and don't want to spend money paying for television channels they never watch. Source: Etsy.

Segmentation 100

Segmentation Campaigns Planning Paid Search Agency 100

Content Standard

APRIL 20, 2018

But on the bench itself sat an oddly modern sight in this antique graveyard: a small JVC television, partially disassembled, each part laid out with meticulous care. In marketing specifically, we see this year in and year out as articles encourage us to ditch one channel or another to adopt a new stream of communication.

Video Marketing 61

Video Marketing Content Marketing Planning Content 61

Content Standard

APRIL 8, 2015

But in today’s digital era, do brands even need to spend their marketing dollars on a cable premiere to capture a captive audience? In Pepsi’s case, this means working with Facebook to create media products that help drive YouTube video content.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Hubspot

FEBRUARY 3, 2012

Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. The second wave was cable networks. This week, YouTube hired Bruce Seidel, who oversaw shows on the Food Network and Cooking Channel, to lead programming for YouTube's new food-focused channel. The Third Wave of Media.

Cable 28

Cable Media Planning Amazon 28

Contently

JULY 14, 2016

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red.

Youtube 60

Youtube Cable Television marketing Storytelling 60

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. But it’s not just mobile advertising marketers need to consider: 84% of mobile owners use devices while watching television for a combination of web surfing, shopping, checking sports scores, and texting friends.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Martech Advisor

MARCH 18, 2020

No one can say for sure who will come out on top, but one thing is certain: Marketers and advertisers have been forced to evolve in a post-cable world. As more households cut the cord on cable and switch to streaming services, OTT media ads have emerged almost out of necessity. And evolved they have. Cutting Through the Noise.

Media 102

Media Cable Paid Search Agency Allocation 102

Hubspot

AUGUST 30, 2011

Fantasy: Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales. Fact: Sending automated emails to leads without a complete understanding of their experience across channels is more like SPAM than lead nurturing. Tweet This ). Tweet This ). Tweet This ). Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Digilant

JANUARY 24, 2023

2022 was an excellent year for connected TV (CTV) as more consumers switched their viewing habits from cable to connected platforms. What Connected TV Advertising Trends Mean for Brands In years past, CTV once had a unique barrier of entry that caused many advertisers to consider it an unapproachable channel for successful marketing efforts.

Paid Search Agency 52

Paid Search Agency Ads Advertising Agencies Mobile Advertising 52

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. There’s something for everyone here, so let’s dive in!

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. YouTube found it. And people did.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Single Grain

MAY 22, 2023

YouTube trends refer to the popular topics, themes and content styles that dominate the platform at any given time. By keeping a finger on the pulse of current YouTube trends, you can produce content that people are watching right now to enhance your chances of success. Let’s begin!

Youtube 98

Youtube Trends Communities Paid Search Agency 98

Hubspot

NOVEMBER 7, 2018

The ten-second ad cost less than $10 to create and was seen by 4,000 people on WNBT, a local channel in New York. In turn, companies that advertised to the right audiences and on the right channels had a stronger, more memorable message. TV ads can’t be targeted like other marketing channels. Penetration.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

APRIL 14, 2014

Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. However, just over a third of marketers view each channel as valuable for lead generation. YouTube reaches more U.S. adults aged 18-34 than any cable network.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Directive Agency

JULY 8, 2019

Their point of reference is a television commercial or a film trailer, so it needs to look really good. From Television to Video Strategy. So, I did come up in local television. It needs to be very intentional. There’s definitely a lot of people listening here that can relate to that as well. Hire a journalist.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Their point of reference is a television commercial or a film trailer, so it needs to look really good. From Television to Video Strategy. So, I did come up in local television. It needs to be very intentional. There’s definitely a lot of people listening here that can relate to that as well. Hire a journalist.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Choozle

SEPTEMBER 30, 2020

The first television advertisement was executed in July of 1941 during a break in a Major League Baseball game between the Brooklyn Dodgers and the Philadelphia Phillies on WNBT (later WNBC) in New York. What is connected TV? Many applications like Netflix and Disney+ are not ad-supported as they’re based on a subscription model.

Paid Content 52

Paid Content Cable Television marketing Paid Search Agency 52