V12 Data

FEBRUARY 9, 2023

Think of linear ads as the commercials seen on traditional cable channels. With Linear TV advertising, a set of commercials are shown to the masses at the same time during a live TV broadcast or scheduled show. Related Reading: Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Advertisements 52

Advertisements Advertising Funnel Advertising Advertising Funnels 52

Chris Koch

MAY 30, 2014

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% In the U.S.,

Cable 100

Cable Television marketing Broadcasting Consulting 100

Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

Campaigns 77

Campaigns Ads Funnel Advertising Mobile Advertising 77

V12 Data

NOVEMBER 21, 2022

But the real basic definitions are linear is broadcast television and cable. It’s all about digital evolution and happens so fast. A lot of the times, when things are initially named, the names don’t apply after a few years. So when people talk about linear, they’re usually combining those two.

First-Mover Advantage 52

First-Mover Advantage Television marketing Cable Broadcasting 52

Rain: The Growth Agency

JANUARY 12, 2021

While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast. In this edition: Apple will soon limit the ability to utilize the IDFA for mobile app targeting and tracking.

Advertisements 52

Advertisements Advertising Media Mobile Advertising 52

Martech

APRIL 1, 2022

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. Further, the cord-cutting trend continues apace.

Purchase 109

Purchase Product Television marketing Network Marketing 109

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. Here’s how we pulled it off — and how you can do it, too.

Buzz 228

Buzz Zoominfo B2B Sales Broadcasting 228

Bionic

MAY 5, 2023

For example: Broadcast TV and radio media planning tool Print media planning tool Billboard media planning tool Digital media planning tool Social media planning tool Because each of these media planning tools is channel locked, none of these tools can deliver an omnichannel media plan.

Media Plans 52

Media Plans Media Cost Per Thousand CPM 52

Hootsuite

NOVEMBER 28, 2019

billion broadcasts have been sent from the platform. Note: If you choose to share it only to your Story, the video will only be available while you are broadcasting—it will not be saved to your profile. Tap Start Live Video to broadcast by yourself or Bring a Friend to broadcast with another person in a different location.

Facebook 145

Facebook Video Marketing Broadcasting Business 145

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels.

Tools 52

Tools Mobile Advertising Ad Frequency Advertisements 52

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing 80

Marketing Network Marketing Mobile Advertising Broadcasting 80

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing 80

Marketing Network Marketing Mobile Advertising Broadcasting 80

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. billion for the broadcast rights over that period.

Cable 60

Cable Broadcasting Twitter Network Marketing 60

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. In 2022, for instance, Amazon Prime will be broadcasting Thursday Night Football exclusively.

Advertisements 124

Advertisements Advertising Advertising Channels Ad Frequency 124

Martech

AUGUST 18, 2021

With over-the-top (OTT) devices encouraging TV watchers to cut the cord (linear cable services, that is), the entire landscape for TV viewing has changed. It will broadcast live events and on-demand content. Content departments have always had a choice to make about what kind of content they’re looking to unleash, and how much of it.

DemandBase 116

DemandBase B2B B2B Marketing Account Based Marketing 116

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. Here’s how we pulled it off — and how you can do it, too.

Buzz 130

Buzz Zoominfo B2B Sales Broadcasting 130

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. My dad’s broadcast is now even being talked about as the “hack” for millennials to access TV.

Cable 40

Cable Mobile Advertising Broadcasting Bundling 40

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

Television marketing 74

Television marketing Cable Broadcasting Advertising Channels 74

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Advertisements 52

Advertisements Advertising Companies Cable 52

B2B Marketing Directions

AUGUST 15, 2021

The firm noted that 24% of the budget traditionally spent on TV is expected to shift from broadcast and cable TV to streaming video this year. In the webinar materials, Gartner argued that "the age of the digital versus offline budget has come to an end." Here are a few of the other major results.

Gartner 98

Gartner B2B Marketing Marketing CMO 98

Digilant

MARCH 28, 2023

— Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. With traditional broadcasts, the goal is to reach as many consumers as possible. Download the full whitepaper here. Those who use streaming services have a different experience.

Video Marketing 52

Video Marketing Ads Internet Marketing Advertisements 52

Martech Advisor

APRIL 1, 2020

Just as streaming services have upended the traditional broadcast TV and cable network distribution models, social media plus the increasing sophistication of mobile computing (aka smartphones) has given rise to consumers that want to be their own communications channel. Tip #3: Make Your Customer’s Voice the Loudest in the Room.

Broadcasting 55

Broadcasting Mobile Advertising Network Marketing Social Marketing 55

Martech

AUGUST 4, 2021

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. For instance, we’re finding out more about this space from the global video network Vevo.

Network Marketing 115

Network Marketing Marketing Report Video Marketing Email Marketing 115

Hubspot

NOVEMBER 7, 2018

Penetration is the number of households who own a TV or subscribe to cable. A coverage map (or just coverage) represents the percentage of households or people receiving a particular broadcast signal within a geographic area. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous. Coverage Map.

Ads 66

Ads Cost Per Thousand Ad Frequency CPM 66

Choozle

APRIL 14, 2020

Over-the-Top (OTT): Over-the-top (OTT) content goes “over” your cable box to give you access to TV content. In other words, it delivers content using an internet connection as opposed to a cable or broadcast provider.

Ad Frequency 53

Ad Frequency Cable Ad Exchange Network Marketing 53

Content Standard

APRIL 8, 2015

Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces. It’s well known that broadcast programming events, such as the Super Bowl and the Grammy Awards, attract the biggest audiences every year.

Social Media 40

Social Media Media Broadcasting Social Marketing 40

Martech Advisor

MARCH 30, 2020

Just as streaming services have upended the traditional broadcast TV and cable network distribution models, social media plus the increasing sophistication of mobile computing (aka smartphones) has given rise to consumers that want to be their own communications channel. Tip #3: Make Your Customer’s Voice the Loudest in the Room.

Broadcasting 52

Broadcasting Mobile Advertising Network Marketing Social Marketing 52

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Traditional TV can’t keep up with the constant stream of content that is available to CTV viewers on a consistent basis.

Advertisements 52

Advertisements Advertising Mobile Advertising Interactive Marketing 52

Digilant

APRIL 4, 2023

— Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. With traditional broadcasts, the goal is to reach as many consumers as possible. Download the full whitepaper here. Those who use streaming services have a different experience.

Ads 52

Ads Advertisements Advertising Marketing Strategy 52

ClickZ

OCTOBER 12, 2020

So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. The more viewers consume video content served on CTV, the more opportunities and interest this tendency creates for advertisers. The CTV market share among streaming platforms.

Advertisements 97

Advertisements Advertising Advertising Channels Funnel Advertising 97

Content Standard

NOVEMBER 3, 2015

Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so. Stagnating Cable Consumption. According to a new study, U.S.

Video Marketing 40

Video Marketing Cable Television marketing User-Generated Content 40

Buzz Marketing for Technology

OCTOBER 12, 2011

There were broadcast shows that could give brands tremendous reach. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Have your marketing efforts evolved with them?

Social Media 100

Social Media Social Marketing Media Marketing 100

Brandwatch Marketing

JANUARY 4, 2019

On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network. In an average month, 8 out of 10 18-49 year-olds watch YouTube. In 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%. The platform has also launched in over 88 countries.

Youtube 104

Youtube Statistics Internet Marketing Mobile Marketing 104

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Traditional TV advertising lets you broadcast to anyone who turns on the channel. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend.

Advertisements 78

Advertisements Advertising Media Internet Marketing 78

Vidyard

JULY 26, 2016

However, webcams aren’t perfect, and lack a lot of the advanced features you might be looking for in high quality broadcast. The pros will often use SDI output, as the connections are lacking and you can have very long cable runs. On top of all that, they often cost as little as $100 (or they’re already built in)!

Broadcasting 65

Broadcasting Video Marketing Software High Quality Lead 65

Digilant

DECEMBER 21, 2021

use streaming platforms than traditional forms of television like cable or satellite. . Much like traditional broadcast TV, consumers can watch shows and movies in exchange for viewing pre-roll, mid-roll, and post-roll ads. . Today, more households in the U.S.

Advertisements 52

Advertisements Advertising Funnel Advertising Advertising Funnels 52

Webbiquity

SEPTEMBER 15, 2015

Prior to founding TeamSupport, Robert was President and CEO of Sundance Digital, one of the world’s leading providers of automation software to television and cable broadcasters. The company was sold in 2006 to Avid Technology (Nasdaq: AVID).

Advertising Channels 100

Advertising Channels B2B B2B Sales Social Media 100