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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. As a content marketer, you can use the same recipe for success to create content that makes an impact.

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5 Super Bowl LVIII takeaways for marketers

Martech

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. Beyonce’s presence at the game boosted the ad for Verizon she starred in, as well as buzz about her forthcoming album. “In

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7 examples of influencer marketing campaigns

Sprout Social

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. Along with sponsored videos, @ChrissaSparkles created content at Joybird’s showroom.

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Super Bowl commercials and strategies to watch for

Martech

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

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How to go viral on TikTok: 7 tips from brands that did it

Sprout Social

Stuck on how to go viral on TikTok? TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. 7 actionable tips to make your TikTok go viral. Create videos with viral-friendly formats.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!