4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
OCTOBER 4, 2017
User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. A study by Pixlee has shown that displaying user-generated content on marketing channels can increase online conversions two to four times. When used correctly, broadcast email campaigns can help you reach customers at scale.