Lenny's Newsletter

SEPTEMBER 5, 2023

Mostly new tech startups from our YC batch, but also non-tech small businesses (like a children’s swimming camp) that we happened to know through family and friends. The first one was an early employee of our last startup. We wanted delivery startups, we wanted fintech, we wanted stuff that’s very operationally heavy.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Brandpoint

MAY 30, 2019

An organic way to encourage social advocacy: Getting placement on a big media site is a big deal, and the subject of the interview should share the post on social media to create a positive buzz around your brand. The Expert Series Video. Source: USA Today.

Video Marketing 114

Video Marketing Thought Leadership Distribution Buzz 114

Webbiquity

FEBRUARY 16, 2021

For example, if you help small businesses grow online, you can create a list of startup resources on your website and share it on Instagram. Countdown stickers – to cause a buzz around product launches or important events. Product stickers – to provide users with product information.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Convince & Convert

NOVEMBER 9, 2015

I am sure those that really love to tweet will continue to do so, as the change does not significantly impact or change anything with the core capabilities of the platform.

Peer-to-peer 136

Peer-to-peer Companies Cable Startups 136

Single Grain

JUNE 24, 2019

Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing? While most buzz campaigns don’t exactly “go viral,” this is about as close as plenty of businesses will get.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

accelerate agency

OCTOBER 1, 2020

To help you get more early adopters we created a shortlist of 15 of the best sites for promoting your startup. Social media platforms are a great place to promote your startup. Reddit – Entrepreneur is one of the best subreddits on the site to use to generate buzz about a SaaS business. Let’s get started. Reddit – Entrepreneur.

Promotion 52

Promotion Paid Search Agency Companies Startups 52

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. It generated a lot of buzz and excitement among T-Mobile’s agencies, which helped GumGum secure the deal. Account based marketing (ABM) has become one of the hottest new trends in marketing.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Adobe Experience Cloud Blog

APRIL 3, 2019

From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments. For the past 20 years, I have journeyed into the lairs of countless marketers. After every sale, review the process as a team.

Sales Qualified Leads 134

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 134

Launch Marketing

AUGUST 14, 2019

Growth marketing can also be used for two seemingly opposite organization types: startups and long-established companies. Startups need to know what is or isn’t working right away and improve upon it. Applying Growth Marketing to Any Organization.

Growth Marketing 67

Growth Marketing Paid Search Agency B2B Marketing Companies 67

Buzz Marketing for Technology

FEBRUARY 2, 2009

He has founded and successfully sold 3 startups before BuzzGain. Tags: PR Buzz Marketing. Link to Original Audio Source Signup for this Podcast Series About Mukund Mukund Mohan founded BuzzGain, the leader in Do It Yourself PR. Full Disclosure: BearingPoint is a Beta Client of BuzzGain.

PR 100

PR Marketing Management Buzz Startups 100

Rev

JUNE 14, 2019

Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. For a lot of startups, getting acquired is the golden ring – but if you’re not careful about who you choose to partner with, that golden ring can turn into golden handcuffs pretty fast. Account-based marketing?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Webbiquity

JUNE 9, 2010

Having shed both its original acronym and somewhat stodgy image several years ago, SCORE today is a dynamic organization that helps startup and growing businesses to maximize their success, through face-to-face counseling, online interaction, webinars, live events, and partnerships with organizations such as the American Express OPEN Forum.

Social Media 100

Social Media Media Digg Webinar Metrics 100

Salesforce Marketing Cloud

FEBRUARY 19, 2024

For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Create customer personas Work with the marketing department to develop detailed customer/buyer personas. These should be based on market research and existing customer data.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Marketing Insider Group

AUGUST 5, 2015

Casper is a startup that provides “outrageously comfortable” mattresses sold directly to consumers — eliminating commission ­driven, inflated prices. While still in its infancy, the site has already drummed up buzz and been covered by Wall Street Journal and the New York Business Journal.

Content Marketing 100

Content Marketing Brand Identity Branding Content 100

Hubspot

AUGUST 8, 2017

Just like how we thought about different video devices like on-page SEO for social media, think about generating buzz and engagement on social media the way you think about optimizing search engine results with off-page SEO elements. Check our the HubSpot Summer Startup contest here: 3) Rethinking How Social Media and PR Work Together.

Social Media 74

Social Media Hubspot Media PR 74

Walker Sands

APRIL 1, 2019

Founded in 2016, the Chicago-based startup has created a performance-data-driven platform that bridges the gap between companies with real business challenges and MBA candidates who are ready to solve them. Sheila was able to communicate that to media in a powerful way.”.

Buzz 40

Buzz PR Startups Outreach 40

SmarkLabs

JUNE 13, 2022

This includes all marketing efforts to help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. But running a successful startup marketing strategy doesn’t have to be stressful. Your B2B Marketing Strategy Framework.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Small businesses and startups find it slightly difficult to get exposure. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Hubspot

JUNE 23, 2020

We’ve seen major success in promoting live and virtual events with a three-pronged partnership approach: a brand partner, a community partner, and HubSpot for Startups.". If you’re able to create a buzz around the event or incentivize employees to promote the event, it’s a win-win for everyone," Roini shares. "If

Promotion 101

Promotion Hubspot Co-Registration Planning 101

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Michael exhibits content strategy posts for startups and the need for empathy in decision-making. Why should you follow him? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

NOVEMBER 11, 2019

It is essentially a buzz word for independent contracting or freelance work. On the other side of the coin, the gig economy has also helped businesses, particularly solopreneurs, startups and small businesses. It has helped to shape and evolve how businesses operate, as well as open up new career opportunities for individuals.

Paid Content 49

Paid Content Marketing Budget Creation High Quality Lead Marketing Budget 49

SendX

AUGUST 31, 2021

It's clean and clear Buffer new integration email Buffer is a social media management startup. They have used the PS to encourage people to create buzz on social media. They help you schedule, analyse and manage the posts that go on Instagram, Twitter or LinkedIn.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Only B2B

APRIL 19, 2018

According to Hubspot , Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. 9 Demand Generation Ideas From Startups. It is the strategy that gets your potential buyers excited about your company’s offerings.

Demand Generation Agencies 87

Demand Generation Agencies FAQ Demand Generation Lead Ranking 87

Hubspot

DECEMBER 17, 2019

If you've noticed during segmentation that a majority of your customers are B2B startups with 1-50 employees, consider thinking of ways to catch their attention based on those attributes. A keyword tracking tool can help you come up with a list of words or phrases that carry buzz among your segmented customers.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

LeanData

MARCH 21, 2017

But Luhn, who helped make Buzz Lightyear a household name, said explaining what your company does through the framework of a compelling, authentic narrative is what people remember – not dry statistics and shrill sales pitches. There’s little differentiation. Implement omnichannel strategies! Raise conversion rates!

Best Practices 76

Best Practices Business Storytelling Trade Show 76

Valasys

OCTOBER 3, 2023

For new businesses or startups, it’s not just about getting noticed. So, if you’re a startup owner looking for some tips on how to market your business effectively, visual information is the answer for you. Read on to find out how you can help your startup shine through visuals.

Startups 52

Startups Effectiveness Planning Business 52

Marketing Insider Group

APRIL 30, 2013

Top performing CMOs consistently recognize that customer-centricity is more than a buzz word—they understand that having a first-hand knowledge of the end-to-end customer experience is critical. Marketing teams need to behave more like smart startups. CMOs must walk in customers’ shoes. Think scalable programs.”.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Add Michael: https://plus.google.com/110241925170552838764. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

SnapApp

MARCH 27, 2018

I was working for a ridiculously fun B2B startup near Boston, and wasn’t quite sure which way was up. Soon after, I became a spokesperson as CMO/cofounder of a startup, and started securing more opportunities for myself to promote the business. . Read more about how to create a buzz-worthy brand POV. .

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Hiring the right people for your startup is necessary to bring your dream to life. Do you need a CMO now?

Startups 82

Startups CMO Multi-Channel PPC 82

Brandpoint

AUGUST 26, 2019

If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Here are a few tactics you can use (with examples) to generate buzz around a new tech product even if you’re not Apple. Creating buzz is all about strategic releases of new information. Make a Plan.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

Adobe Experience Cloud Blog

MAY 4, 2016

Everlane excels at creating buzz around their product releases, consistently generating thousand-person waitlists for new bags, coats, and shoes. Rocksbox, an e-commerce startup based out of San Francisco, makes it easy for busy women to effortlessly ace their jewelry game through their subscription box service. Do it now!”.

Lead Ranking 48

Lead Ranking Thought Leadership Buzz Marketo 48

Buzz Marketing for Technology

JULY 17, 2015

A great example was startup competition for millennials and entreprenuers which you can learn more about here: www.ibm.com/ newwaytostartup. Break with Brand Boredom – Amber discussed new ways to tell your story that are more engaging – more like a conversation than a brand talking.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Huptech Web

JUNE 29, 2023

Have you noticed the buzz around headless commerce lately? Experimentation and A/B Testing: An eCommerce startup embraces headless commerce to iterate quickly and optimize its online store. Source: BigCommerce) Why is Headless Commerce Getting Popular? ” So, why is headless commerce becoming the hottest trend in town?

CMS Development 52

CMS Development Enterprise Management Industry CMS Elasticity 52

Outgrow

AUGUST 13, 2022

Ahrefs transformation from a fledgling startup to an industry leader. We didn’t really follow any conventional startup slash growth playbooks. But right now, I believe the recession is making some changes to the winners and losers among the startups. The true meaning of “under promise, over deliver” 3.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Webbiquity

MAY 31, 2016

Sample review: “Popurls is a dashboard for the latest Web buzz. Marketing Insider Group (Startup). Popurls is a mashup of the web’s most visited social news sites and portals that captures headlines from its sources in near-realtime. Stories are sorted by source rather than topic, but are searchable. ” — PR Daily.

Tools 100

Tools Best Practices Enterprise Management PR 100

LeanData

MARCH 21, 2017

But Luhn, who helped make Buzz Lightyear a household name, said explaining what your company does through the framework of a compelling, authentic narrative is what people remember – not dry statistics and shrill sales pitches. There’s little differentiation. Implement omnichannel strategies! Raise conversion rates!

Best Practices 40

Best Practices Business Storytelling Trade Show 40