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How Social Epidemics Contribute to Viral Content Marketing

ClearVoice

What is a social epidemic? A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads. In his 2000 debut book, ‘The Tipping Point,’ Canadian journalist and staff writer for The New Yorker Malcolm Gladwell discusses the social epidemic concept.

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. Creating a buzz-worthy headline is great, but only when our content is sharing accurate, trustworthy information and providing value to its audience.

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

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5 Super Bowl LVIII takeaways for marketers

Martech

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr.

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Super Bowl commercials and strategies to watch for

Martech

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Also which platform you use matters as well. In your inbox.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Topicals Influencer trips are staples within the beauty industry.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.