Brandpoint

SEPTEMBER 16, 2019

Social advocacy is like this with brands and companies. Companies can post on social media and their website, showing their client success stories and customer reviews, but it’s still hard for people to trust brands when they don’t have anyone they know vouching for them. Why is Social Advocacy Important?

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Work Management 115

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Content Marketing. Contextual Marketing. Conversational Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Make Your Event Stand Out.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're funny, clever, and great for social sharing. They're Already Viral. They Make Great Social Media Fodder. Buzz Lightyear: Everywhere.

Social Networks 74

Social Networks Viral Marketing Buzz Classified Ads 74

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. The good news?

Social Media 96

Social Media Social Marketing Media Planning 96

Smashmouth Marketing

SEPTEMBER 23, 2010

Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Most buzzers love to be pumped up socially. Thank them for buzzing. Youtube videos. Host tweet-ups, or networking events. LinkedIn Groups. Build an online community. Quote them in blog articles. Prop them up.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Contently

AUGUST 25, 2016

Carlsberg—one of the five largest brewery groups in the world, the fourth largest in the UK, and the biggest brewer in Northern Europe—started experimenting with the social network. It produced not just Facebook posts but also videos, a library of brand stories, and cross-channel experiential marketing campaigns.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Best Practices Content 60

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Virality.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Contently

APRIL 26, 2016

As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site. Few people at SXSW look like they’re having a better time than Doug Busk, Coca-Cola’s affable global director of digital communications and social media. billion users.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Writing on the Web

DECEMBER 3, 2010

or networked blogs. puts it in your status update while networked blogs puts an image and a summary of the post on your wall. Put it with a description of a video that you upload to FB. 4. Share videos. Make sure to include the link to your opt-in offer with the description part of your video.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Vidyard

JANUARY 29, 2015

Budweiser and the #BestBuds Last year your Facebook feed was likely inundated with people posting an adorable video of the type of bond that can only exist between a golden lab puppy and a Clydesdale horse. Assuming the video was posted at the stroke of midnight on the 28th, that’s just over 186,000 views per hour.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list. But the worst part?

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Best off Brickfish is an all in one platform to do this.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. The same thing can be said for social media: you may be wasting your money and talent if you’re performing for an empty house.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. There's just no way to know if that funny new video you're creating is going to get 1,000,000 views, or 10. Newsjack virality, that's what you can do. Or, you know, so you can just relive funny viral trends.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. This is the key to growing your fan base “virally”.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

readwrite

FEBRUARY 1, 2012

Twitter’s sponsored tweets and sponsored hashtags are cropping up more often as the social network places a heavy focus on advertising. Advertising on a social network offers up opportunities for engagement that can’t be found elsewhere, but that opportunity comes with significant risk.

Twitter 40

Twitter Advertisements Advertising Social Networks 40

Webbiquity

MAY 17, 2010

And as with the six-shooter, the results can even be fatal; online music services like iTunes killed giant music retailer Tower Records, and NetFlix has wounded–perhaps mortally, time will tell–video rental chains like Blockbuster and Hollywood Video. The sections on social networking are dated.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

LeadSquared

FEBRUARY 2, 2016

Creativity : Creativity doesn’t mean Photoshop , or that video editing software, or Canva for that matter. No matter if it is a campaign in Africa or a video that is doing really well in Australia, you can watch it all, and find it all on the internet. Think video. Research before you begin. Think visual. Capture data.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

readwrite

AUGUST 1, 2010

And now, the makers of Snuggie are soliciting videos in an attempt to capitalize on the running joke. Could social media become an effective way to sell odd products like the Snuggie, the Shamwow and other items traditionally marketed to insomniacs by bad actors, cheap production and a warning to “CALL NOW”?

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Outgrow

AUGUST 13, 2022

Saksham Sharda: Okay, who is the social media influencer who’s just absolutely killing it right now? Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away?

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Social Media 134

Social Media Campaigns Media Best Practices 134