Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. 7 actionable tips to make your TikTok go viral. Remember that viral marketing only works when it’s organic, authentic and totally unexpected.

Viral Marketing 105

Viral Marketing Tips Branding Brand Identity 105

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Take Airbnb.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Why you should tread carefully with starting a social epidemic.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Optinmonster

FEBRUARY 28, 2022

Plus, it can also increase your email list and social media follower counts. To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. For you, that means free publicity and a buzz of excitement around your brand and contest. Create entry options for social media platforms.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.” CeraVe, “Michael CeraVe.” State Farm, “Twins Reunion.”

Digital Asset Management 127

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 127

Contently

OCTOBER 12, 2018

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. So far, it seems to have worked out. I'll tell you why.

Social Media 133

Social Media Work Management Marketing Management Media 133

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. How to Increase Sales With Social Media. When do people use social media?

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

Social Media 135

Social Media Media Buzz Communities 135

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature.

Social Media 96

Social Media Social Marketing Media Planning 96

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. There should be some digital, social component to take advantage of the timing,” he said.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 113

Webbiquity

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it.

Branding 110

Branding Brand Identity Communities Viral Marketing 110

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Conclusion: Don't be Ryanair.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Interestingly, the pizza could belong to any brand – in a bid to collect user-generated content and create a buzz during the Super Bowl games.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Social Media Engagement.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms.

Social Media 52

Social Media Examples Campaigns Media 52

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Once the article is published, be the first one to share it on your social media network.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

SocialPilot

FEBRUARY 11, 2024

Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria. Find influencers who are pioneers in utilizing new social media features or platforms, staying ahead in [specific niche or industry], to leverage cutting-edge trends.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ That is the power of brand awareness.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. With TikTok, they’re one in the same.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Navigate the Channel

SEPTEMBER 28, 2021

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Creating Social Media Content. The architectural field is incredibly visual, which is why having video content for your social media profiles is important. Showing Off Your Creative Side.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

seo.co

MARCH 12, 2021

In today’s internet and social media age, clever marketing gets recognized and shared. If you execute well, your guerrilla marketing strategy could go viral. This latter aspect increases its potential for virality). Bounty’s logo and slogan was sitting in the background for millions more to see on social media.

Astroturfing 98

Astroturfing Creativity Marketing & Strategy Marketing Strategy 98

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

SmartBrief - Marketing

DECEMBER 4, 2023

While the primary mission of experiential marketing for consumers is getting them to remember the brand, the goal with influencers is to get them to talk about it on social media … and achieving these two goals requires entirely different approaches.

Paid Search Agency 68

Paid Search Agency Planning Advertising Agencies Work Management 68

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. PEOPLE TALKING ABOUT ( FACEBOOK INSIGHTS ): Engagement is a key reason to use social media. Photo credit: Paul Jacobson.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Or there might be a new viral trend your competitors are all hopping on. Competitive monitoring helps you stay updated with all the buzz.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. In a study by Sprout Social , 64% of consumers say they want to feel connected to a brand.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Planning Work Management 116

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80