Leadspace

JUNE 8, 2019

Getting the word out about AnyWare involved an integrated marketing strategy encompassing press releases and television as well as digital and social advertising, with a goal of one-half of all orders being made digitally (which they reached handily). Southwest Brings Transparency to Airline Tickets. Think about it.

Examples 62

Examples Work Management Marketing Management Digital Marketing Funnels 62

Content Standard

SEPTEMBER 10, 2021

As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet. Campaign/Launch Content A campaign is a perfect opportunity to create timely content that generates buzz and interest.

Ad Building 141

Ad Building Brand Identity Branding Thought Leadership 141

Televerde

MARCH 14, 2022

As soon as I entered the prison gates, I was already hearing the buzz about Televerde from the other women. What we are learning now is that this technology gap punishes people impacted by incarceration long after they’ve been released. When I was released in November of 2021, technology was by far the most overwhelming factor.

Paid Search Agency 52

Paid Search Agency Work Management Television marketing Training 52

Convince & Convert

FEBRUARY 26, 2015

While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun. Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars. The key takeaway?

Social Media 143

Social Media Brand Identity Branding Media 143

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Television & Radio Ads. But television and radio ads in particular present an opportunity for SEO integration. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Biznology

AUGUST 8, 2016

KMART : Measured online reactions from an ad released across different channels at different time periods. By comparing social media reactions (via sentiment and volume) across various networks, Kmart was able to determine the effectiveness of an advertisement online, on television, and the reaction after a follow-up advertisement.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Using Listening data is just one way we use social media and PR to help us generate buzz. We turned to social listening to learn more about how people reacted to the release. About 31 outlets covered our data.

PR 82

PR Public Relations Brand Identity Branding 82

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. In 2015, Home Depot released their Project Color app , which uses patent technology to show users what a paint color will look like in their home.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Vidyard

JANUARY 29, 2015

And Budweiser isn’t alone – Mercedes-Benz has also released its Super Bowl ad online in the days leading up to the event, as has Snickers, Squarespace and many, many others. The Future of the Internet is Television None of these companies are strangers to online video. Every hour. Don’t believe me?

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Buffer

DECEMBER 4, 2019

But if you look to today’s trends and the latest buzz, you’ll start to see the signs. This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat.

Social Media 98

Social Media Rules Media Click Rate 98

Content Standard

MARCH 16, 2015

Take the House of Cards release: The creators cultivated anticipation, then released the show out the gate like a bunch of freshly groomed derby horses trampling tracks for just a few heartbeats before they’re spent. If you’re creating “top 10” lists or building buzz around the status quo, people will notice.

Advertising Benchmark 40

Advertising Benchmark Ad Building Advertising Agencies Content 40

Contently

APRIL 18, 2016

A decade after the original was released, The Boondock Saints II: All Saints made $10 million. In fact, most saga movie series are adapted from previously successful books or television shows. If sequels are usually such creative bummers, why are studios releasing them in record numbers this year? Here come the sequels.

Correlation 75

Correlation Case Studies Television marketing Buzz 75

Content Standard

DECEMBER 17, 2016

Vine had built a small, but reliable base of active users who loved the platform for its ability to be both humorous and entertaining, along with being a niche video solution for posting and sharing highlights from televised sporting events. Some marketers are also feeling the sting. Where does Instagram fit in to that future?

Advertising Channels 40

Advertising Channels Media Marketing Analytics Tools Top of Funnel 40

Hubspot

JANUARY 15, 2015

When Evian released its water ballet ad featuring babies in 1998, it was a hit. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. Honda released teasers prior to the full ad run to generate buzz and the spots went viral. 2) Roll With Me Baby.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

Hubspot

SEPTEMBER 26, 2014

This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications. Agency: adamandeveDDB. Brand: Harvey Nichols. Sapeurs Documentary.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Hubspot

SEPTEMBER 13, 2017

There was less buzz around Apple TV leading up to the event, which was reflected in the announcements today. What's interesting is that the casing for the Series 3 is about the same size as the Series 2, which is quite impressive, considering all of its capabilities. Here's Apple COO Jeff Williams breaking it all down: Apple TV.

Lead Ranking 71

Lead Ranking Display Pricing Price 71

Hubspot

JULY 12, 2014

In years gone by we’ve had to rely on brands to deliver quality branded football experiences on mobile, but for the first time FIFA actually released an app that was worthy of installing on your phone. I haven’t seen too much that stands out for me in the World Cup this year. Matt Holliday | Content Strategist, BFG.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Buzz Marketing for Technology

JULY 7, 2008

Television hit a tipping point - but channels (NBC) don’t. Debating the Influencer model: Fast Company debates the "Un-Tipping Point" Aberdeen releases research paper on Social Media Monitoring and Analysis Influencer in Chicago - Tribune picks up the local story Satisfaction, Loyalty and Affinity.

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

JANUARY 4, 2011

” I think they like to see press releases added to a website, case studies uploaded on a regular basis, and blog posts showing up on the domain, on a consistent basis (I typically recommend around three new blog posts per week, for those clients who are able to do so). Mark received a B.A. For more information, visit Vizions SEO Blog.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

AUGUST 30, 2011

That's why we've released our newest ebook to help you separate marketing fact from fantasy. Fantasy: Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales. Fantasy: Television ads continue to be one of the most effective forms of advertising. Inbound Marketing.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Single Grain

OCTOBER 18, 2023

Connected TV, commonly abbreviated as CTV, is a term that has been buzzing around the advertising industry for a while now. In its simplest form, CTV refers to any television that can be connected to the internet. Work With Us What Is Connected TV Advertising?

Paid Content 52

Paid Content Advertisements Advertising Amazon 52

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

APRIL 14, 2014

What do 73% of reporters say press releases should contain? Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). 73% of reporters say that press releases should contain images. Digital Buzz Blog ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Which reports, newspapers, magazines, journals, news services and television programmes do you need to look at regularly? Applications list released tomorrow morning in BRW and online (2). Once you have a clear idea of your information objectives, you can make a deliberate decision about what sources you will use. micro-messagingâ??!

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Single Grain

MAY 17, 2023

In the past, luxury brands relied on traditional forms of advertising, such as print and television ads. By partnering with influencers or other brands, luxury brands can reach new audiences and create a buzz around their products. The campaign was a success, with the limited edition watch selling out within hours of its release.

Paid Search Agency 52

Paid Search Agency Ads Advertising Agencies Loyalty 52

Webbiquity

JULY 22, 2014

What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. Are they still important for SEO?

PR 100

PR Paid Content Blogger Outreach 100

Online Marketing Institute

JANUARY 4, 2011

Look through your latest news releases for ideas 11. Brainstorm blog post topics with colleagues and management and create a list for future reference and planning 9. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Develop a series of how to blog posts 13. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Single Grain

OCTOBER 12, 2023

Interviewing others is a great way to generate buzz around your YouTube channel. Reality television is popular because the cast consists of real people – not celebrities – faced with realistic challenges. 21) Fake Documentaries: Slack Documentaries are the second-most commonly released films in North America. billion viewers.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Hubspot

MAY 16, 2014

The web has been buzzing with rumors, headlines, and memes as the public speculates what sparked the argument -- as the web will do. It wasn’t until days after the incident, however, that Beyoncé released a cookie cutter statement that the family has “moved forward as a united family.” Major #fail.

PR 28

PR Press Public Relations Viral Marketing 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can also consider posting behind-the-scenes photos of engineers hard at work on the next product release, or a smiling customer service rep on the phone with a client.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Martech Advisor

OCTOBER 18, 2019

” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Earned media can appear across both - traditional and modern channels such as print, radio, television, social media, webzines, blogs, email, etc.

Practices 43

Practices Examples WOM Media 43

readwrite

MARCH 13, 2012

To this day, I can’t bear to sit through a television commercial. The latest evidence illustrating this fact came last week with the release of a study by the Pew Internet and American Life Project. They also should never expose private data in any kind of a public way, as Google learned the hard way with their launch of Buzz.

Advertisements 40

Advertisements Advertising Banner Ads Paid Search Agency 40

Convince & Convert

APRIL 8, 2010

Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. Less than seductive technology. That is really helpful.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Hubspot

JUNE 17, 2015

January 2011: Randy Clemens released The Sriracha Cookbook. However, it wasn't until this movement joined forces with the power of television that it really started to take off. Since the release of the show, the search volume for "tiny house movement" has reached an all-time high. Source: Beats by Dre.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. By dedicating a monitor, television or iPhone as a port, you can have your social numbers available to your team at all times.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270