The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. Similar to how trading software has become an indispensable tool for stockbrokers, machine-learning-driven marketing technology has the potential to become universal in the workplace. Wordsmith is an AI product developed by tech-company Automated Insights.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Bluetext

MAY 5, 2023

An effective communications strategy prepares your customers and investors for what’s to come and creates buzz around the new brand. Using your brand migration list, execute accordingly, launching your new website, updating social media assets, and distributing press releases. Following a series of mergers and acquisitions, BigBear.ai

Activities 26

Activities Tactics Brand Identity Branding 26

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Adobe Experience Cloud Blog

OCTOBER 26, 2011

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ). Theme: We created a really strong theme to generate a buzz. To Interact with Customers and Prospects.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 13, 2006

You can read the press release or listen to my podcast about it. " Read the book announcement press release Listen to the book release podcast (7:43 min 7.12 For the buzz on the book, read reviews and news. You can read the press release or listen to my podcast about it. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

JUNE 16, 2006

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

PR 120

PR Lead Generation Rules Generation 120

Heinz Marketing

MAY 25, 2020

Because you can’t see someone at a trade show doesn’t mean you can’t still talk to them. Because you can’t see someone at a trade show doesn’t mean you can’t still talk to them. I ask Mike “ What are you seeing from organizations that have been traditionally in person sellers ?”

Top of Funnel 90

Top of Funnel Peer-to-peer Work Management Lock-In 90

markempa

MAY 13, 2007

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 We all want our ROI, and we want it now! So whos to blame?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Online Marketing Institute

NOVEMBER 1, 2010

2) PR and TV are popular for building brand but trade shows and email raise awareness best. While the economy has put the brakes on corporate travel, trade shows still managed to gain ground, as sales like to press the flesh in these venues and buyers circle exhibit halls gauging product buzz.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Brandpoint

AUGUST 26, 2019

If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Here are a few tactics you can use (with examples) to generate buzz around a new tech product even if you’re not Apple. Attend conferences and trade shows with tenacious promotional tactics and networking.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 18, 2007

Share details about upcoming, events, articles, and press coverage. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Zoominfo

JANUARY 30, 2019

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to improve your trade show ROI.

Trade Show 130

Trade Show ROI Planning Marketing Budget Creation 130

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!™ ™ integrated with ITN International, the show’s lead retrieval provider , to support lead capture via NFC badge scan. To access our Press Kit, visit [link].

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Brandpoint

FEBRUARY 15, 2023

That’s critical whether a prospect is searching for a new manufacturing partner or hoping to make a strong impression before the start of a trade show. Whether you’re promoting a new product or a hot-off-the-presses guide, each click will reveal something important about your prospects.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

WebMarketCentral

JULY 30, 2009

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing.

Social Media 20

Social Media Paid Content ROI Media 20

Lead Liaison

JULY 20, 2017

Although it is not available for public consumption yet, the Lead Liaison has released a few specifics that have the technology world buzzing. The app is intended to be used at events such as trade shows, seminars and conferences, and even in door-to-door sales, to capture hot leads or take surveys onsite.

Lead Liaison 50

Lead Liaison Lead Capture Marketing Automation Services Sales Qualified Leads 50

Webbiquity

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. product photos, diagrams, infographics, trade show pics etc.),

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Single Grain

OCTOBER 11, 2019

If your audience is primarily other business owners, for instance, you’ll probably be better off participating in a trade show, rather than opening up a pop-up shop. Trade Shows and Conferences. An effective tactic to stand out at a trade show is to offer to be a guest speaker. Storefront. We Are Pop-Up.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Buzz Marketing for Technology

JUNE 27, 2008

It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Clearspan White Paper: Self-Paced Migration™ to a VoIP Enterprise. Mobility raises productivity.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JUNE 30, 2009

Set up a column that is essentially a search for your company’s (or product’s) name and will give you a little buzz anytime something comes in. Let them make their marketing investments, ad places, and trade show bookings. They will no doubt be spending some of their dollars evaluating which media are effective.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40