The 10 most fascinating people in B2B marketing in 2017

Biznology

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016.

Funnel 132

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. 77% of marketers say trade shows generate a significant quantity of leads. ~ So how can you make the most of your trade show experience? 5 Ways to Generate B2B Leads at Trade Shows.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. The “Profit” number only includes sales made as a direct result of your trade show appearance. Optimize your trade show booth.

A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Most A/E/C firm leaders believe that trade shows are important, but truthfully, many come home wondering whether it was worth their time and money. Be strategic about what trade shows you attend .

11 Ways Tech Brands Can Generate Buzz Around New Products

Brandpoint

If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Here are a few tactics you can use (with examples) to generate buzz around a new tech product even if you’re not Apple. It’s much easier said than done, but nowadays anything can generate buzz if it strikes the right chords. Attend conferences and trade shows with tenacious promotional tactics and networking.

Buzz 49

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

RSS 120

Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App

Lead Liaison

Although it is not available for public consumption yet, the Lead Liaison has released a few specifics that have the technology world buzzing. The app is intended to be used at events such as trade shows, seminars and conferences, and even in door-to-door sales, to capture hot leads or take surveys onsite. Trade show attendees will be able to walk up to a company’s booth and manually fill in the form on a smartphone or tablet.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

If your audience is primarily other business owners, for instance, you’ll probably be better off participating in a trade show, rather than opening up a pop-up shop. The Showpo team created a ‘Showpo Cafe’ within the pop-up store for people to take and share pictures of themselves interacting with the event, and invited a variety of noteworthy influencers and members of the press to further increase the level of buzz and awareness around the brand. Want to hear a secret?

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&# Social Media Press Releases and Blogger Outreach.

PR 67

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars.

PR 69

B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Simply put, the web has changed the rules for press releases.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

Many would say that the primary objective is to create buzz and awareness around your company. Press Releases. What are press releases? There are enough opinions flying around about press releases to confuse the heck out of you. Some strongly believe press releases have passed their expiration date. To ignore press releases is to lose out on the power that they provide to PR efforts. First, let’s consider press releases as used today.

PR 156

B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 You can read the press release or listen to my podcast about it. For the buzz on the book, read reviews and news.

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Brands can also use their official social media platforms to showcase their internal teams’ expertise, including when they present at events, get mentioned in the press, or are part of an industry group. How much do your customers and colleagues trust you?

B2B Event Marketing: A Central Component of Your Strategy

Launch Marketing

This overwhelming majority of executives see beyond the cost of attending trade shows and are fully aware of the benefits of including them in their marketing strategy. Below, we’ve outlined the key benefits of how B2B companies like yours can boost overall marketing efforts and generate more revenue by participating in trade show events. Regardless of the size and maturity of your company, presenting yourself at relevant trade shows is critical to strengthen your brand.

The Significant Impact of B2B Meetings on Event ROI

Jifflenow

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). Related : How to Measure Trade Show ROI.

ROI 52

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

Create a branded Twitter page, and from there you can generate buzz about your business, boost your brand awareness, and establish yourself as a thought leader in your industry. To find out how to get B2B leads from trade shows, click here.). Generate Buzz About Your Press Release with Services Like PRWeb. Not sure how to distribute your press release? Click here to learn the most important components of a press release.).

NFT Marketing: Everything You Need to Know to Get Started

Single Grain

A game called CryptoKitties allowed users to trade and sell virtual kittens. Further, as Investopedia points out, “Unlike cryptocurrencies, they cannot be traded or exchanged at equivalency. Hence, trading NFTs is a risky affair similar to the share market.

Trade 103

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Marketo

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. The next morning at the very same time he was scheduled at Oracle, Marc gave his presentation one block away—but this time with a full press conference and a live video steam. Think about your last trade show or live seminar.

PR 87

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

59% of b2b buyers engage online with peers who have addressed similar challenges; 48% follow industry conversations on the topic; and 37% have posed questions on social networking sites), then emphasizes that your “content must be visible as your prospective customer moves through all the possible sources of content&# including social bookmarking sites, forums, blogs, your website and in the industry press. product photos, diagrams, infographics, trade show pics etc.),

NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

When you publish press releases and engage in different forms of PR marketing to increase the visibility of your NFT project, people start to develop an interest in your digital assets. Where can I buy NFT trading cards? You can easily create NFTs and trade digital assets.

Programmatic Display + Intent: Find Overlooked ABM Targets

TrueInfluence

A lot of the industry buzz about programmatic display and ABM centers on how ads can lift the performance of other marketing channels as you convert and nurture prospects. In addition to standard display, native advertising has earned some buzz in the ABM press.

Big Workloads, Big Blue, Big Love at Red Hat Summit

What Works - What Doesn't

The Boston Convention and Exposition Center was buzzing with a record attendance of about 9,000 and a show floor filled with vendors from startups to industry stalwarts such as HP, Dell EMC, and SAP. Red Hat also had something I’d never seen at a trade show: Dedicated, staffed booths where any customer, developer or partner could share their likes and dislikes.

Trade 58

How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

Public Relations Manager – will handle pitches, placements and press releases. Trade Show Coordinator – will manage trade show planning and vendor relationships. You’re going to need to invest more in educating prospects, generating interest, creating industry buzz, staying top of mind and earning their confidence than a company offering a lower ticket item that is not core to a prospects’ future success. Every business-to-business company is different.

Please, no more propaganda

Integrated B2B

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #1: The trade and mainstream press can no longer cover all your industry’s stories.

Please, no more propaganda

Integrated B2B

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #1: The trade and mainstream press can no longer cover all your industry’s stories.

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

There is a lot of buzz around machine learning and artificial intelligence. Similar to how trading software has become an indispensable tool for stockbrokers, machine-learning-driven marketing technology has the potential to become universal in the workplace. For instance, I was analysing content for a client’s trade show this morning, and there were around 2,000 pieces of content around the show.

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

In no time, the backlinks secured from well-respected trade publications will also enhance your marketing funnel as your content collaterals complete the PR messaging. This conditioning will create a buzz around the PR event. Brand24 : One of the best social media monitoring tools , Brand24 tracks opinions, social mentions and buzz around your company, products and even keywords. PRWeb : An affordable press distribution service to measure the success of your PR campaign. (No,

PR 120

10 Tips to Maximize ROI at Manufacturing Tradeshows

Fathom

1: Press Release – Creating a press release to be distributed online is essential. Trade publications and local reporters assigned to cover the show may look for exhibitors with whom they can connect. A great way to generate buzz for your company and to pique the interest of current and prospective customers. To say it a little nicer: write the press release telling readers that you’re attending the tradeshow, tell them what to expect from your company, then… stop. #2:

ROI 88

Earned media influencer marketing demands your awesome

Biznology

It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. No, sadly, the truth is that most pay-per-post gigs these days care more about exact keyword links, Google juice, and inbound links these days, oftentimes, than they do have anything with brand-building, buzz-marketing, product-awareness, or anything halfway-noble like that.

Demand 123

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Voices ( Trade Youtube Twitter Leads Sales ). Time to Kill the Press Release? Post on Google Buzz.

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Marketing Counterpoint: Why PR Does Help Sales

Hubspot

In the world of PR, there are a number of different branches – such as Investor Relations PR for publicly-traded companies, and the press office for government agencies and politicos, and community relations etc. A press release has as much value in terms of SEO as it does in terms of clippings. You can measure the links that a press release delivers to your website. Stories lead to other stories and buzz. Monthly Press Release Optimization Webinars.

PR 46

Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth

TrueInfluence

There’s a lot of buzz in the trade press about how conventional definitions of lead-readiness are outdated and need to evolve to focus on revenue. While I am 100 percent in on revenue-centric focus, I think much of this buzz will prove to be overstated – Marketing is always going to manage its own pipeline, and there will always be a need to set quantifiable goals and standards, regardless of how you label them. At the end of the day, you follow the money.

Blockchain Will Be Huge. We Think.

What Works - What Doesn't

This post is about where blockchain is today, based on buzz at the conference and my blockchain work with clients. Visit Bob's Website - Email Bob I'm a veteran IT trade press reporter and editor with a passion for clear writing that explains how technology can help businesses. Blockchain – the distributed ledger system meant to handle financial and other transactions without the need for banks or other central authorities – will be huge.

#WorldsToughestJob: A Truly Human Video

Marketo

While video certainly presents an opportunity to be more human, it can be tricky to create something that looks good, is truly innovative, stands out from the crowd, generates buzz, and (dare I say it) goes viral. American Greetings also did a great job of creating some “pre-buzz.” They began sharing the video with trade publications and other press several days before the video was actually launched. Author: DJ Waldow I’ve been speaking (preaching?)

Video 79

The 8 Step Guide to Making your First Local Event a Massive Success

Marketo

Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ). Theme: We created a really strong theme to generate a buzz. A “Big Bang” launch with a press release promoting the Rockstar tour globally created a feel that this was a big cool thing that people wanted to be part of.

BtoB 75