Webbiquity

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Your competitor recently released a new product? Share this on Bebo.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. How interesting, really, is that? Quit writing like a marketer.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. How interesting, really, is that? Quit writing like a marketer.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

markempa

JUNE 13, 2006

« Lead Generation for the Complex Sale on wsRadio.com | Main | Why Most B2B Sites Fail to Convert Sales Leads » New Book: Lead Generation for the Complex Sale is officially released The wait is over! My book, Lead Generation for the Complex Sale , was released this morning. For the buzz on the book, read reviews and news.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Bluetext

MAY 5, 2023

An effective communications strategy prepares your customers and investors for what’s to come and creates buzz around the new brand. Using your brand migration list, execute accordingly, launching your new website, updating social media assets, and distributing press releases. brand to life with a 3D video wall.

Activities 26

Activities Tactics Brand Identity Branding 26

Altitude Marketing

OCTOBER 23, 2018

Public Relations Manager – will handle pitches, placements and press releases. Trade Show Coordinator – will manage trade show planning and vendor relationships. Industry events and trade shows still play a necessary role in B2B markets. Here’s a checklist we created to make trade show investment easier.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Adobe Experience Cloud Blog

OCTOBER 26, 2011

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself.

PR 48

PR Salesforce.com Multi-Channel Planning 48

markempa

JUNE 16, 2006

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. mean, come on. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

Content Standard

MAY 10, 2017

“You’d love her,” my mom pressed. What generated the buzz to begin with was the brand’s personality prelaunch. After building an audience online, they released their first ever product: a chest workout regimen and the Cutting Guide (a favorite that still outperforms many of their other offerings).

Ad Building 60

Ad Building Brand Identity Branding Merchandising 60

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Adobe Experience Cloud Blog

AUGUST 13, 2012

Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ). Theme: We created a really strong theme to generate a buzz. To Interact with Customers and Prospects.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Brandpoint

AUGUST 26, 2019

If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. The reality is that the vast majority of tech products aren’t consumer facing; software may not be as flashy as the seasonal iPhone release, but it’s still incredibly beneficial to businesses and consumers.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

Hubspot

JANUARY 10, 2013

The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. Except for, well, the fact that they're going to be releasing some news in the future. In fact, they've already started inviting press to cover the event (my invite must have gotten lost in the mail). So, it got me thinking.

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28

Hubspot

DECEMBER 14, 2010

In the world of PR, there are a number of different branches – such as Investor Relations PR for publicly-traded companies, and the press office for government agencies and politicos, and community relations etc. A press release has as much value in terms of SEO as it does in terms of clippings.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. Tell them about a new release! Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. That is all nice and good, I said, but let’s first decide on why we are going to do it.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JUNE 23, 2010

G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Podcast - A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!™ To access our Press Kit, visit [link].

Lead Liaison 48

Lead Liaison Lead Capture Lead Ranking Lead Scoring 48

WebMarketCentral

JULY 30, 2009

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing.

Social Media 20

Social Media Paid Content ROI Media 20

Single Grain

APRIL 29, 2021

When you publish press releases and engage in different forms of PR marketing to increase the visibility of your NFT project, people start to develop an interest in your digital assets. Where can I buy NFT trading cards? You will need an Ethereum wallet to participate in NFT marketplace trading. Where can I buy an NFT?

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Biznology

JUNE 21, 2016

It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. A rate card is generally the way a smart blogger or online influencer says no. Let me explain.

Demand 145

Demand Media Blogger Public Relations 145

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Voices ( Trade Youtube Twitter Leads Sales ). Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

NOVEMBER 3, 2016

We knew the particular date that the UK’s GDP numbers would be released, that the Economic and Financial Affairs Council was meeting in Brussels, and more. Department of Labor planned to release details of a new trading law on April 6, 2016. But the calendar revealed key dates that would produce news and content opportunities.

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Valasys

NOVEMBER 5, 2018

Press Releases and Newsletters. Press releases and newsletters help keep your customers informed about your company and your products or services. There are many potential stories that pop into a B2B business’ mind but you need to weed through them to find a newsworthy topic that deserves a press release.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Buzz Marketing for Technology

JUNE 27, 2008

Personal content management has received a huge boost from Google Desktop and similar products that have been released in the last few months. · Corporatism/Free Trade. · Island Press. · The Arts. · · Science & Culture. · · Miscellany. Natural Philosophy. · · Environmentalism.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal content management has received a huge boost from Google Desktop and similar products that have been released in the last few months. · Corporatism/Free Trade. · Island Press. · The Arts. · · Science & Culture. · · Miscellany. Natural Philosophy. · · Environmentalism.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Lead Liaison

JULY 20, 2017

Although it is not available for public consumption yet, the Lead Liaison has released a few specifics that have the technology world buzzing. The app is intended to be used at events such as trade shows, seminars and conferences, and even in door-to-door sales, to capture hot leads or take surveys onsite. It’s seamless.”.

Lead Liaison 50

Lead Liaison Lead Capture Marketing Automation Services Sales Qualified Leads 50

Webbiquity

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Post on Google Buzz. Share this on Bebo.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Martech Advisor

OCTOBER 18, 2019

” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. News Coverage/Press Mentions. News coverages or press mentions appear in newspapers, magazines, TV/radio news segments, or their online contemporaries. interviews, and press coverage.

Practices 43

Practices Examples WOM Media 43

Adobe Experience Cloud Blog

APRIL 24, 2014

While video certainly presents an opportunity to be more human, it can be tricky to create something that looks good, is truly innovative, stands out from the crowd, generates buzz, and (dare I say it) goes viral. American Greetings also did a great job of creating some “pre-buzz.”

Video Marketing 48

Video Marketing Auto Responder Viral Marketing Buzz 48

Buzz Marketing for Technology

JUNE 27, 2008

Retail Trade. Wholesale Trade. > Mesa ships new release of Conference+; Release 2.0 Press Releases. Intranet DASHBOARD Announces the Release of Version 2.0; Real Estate/Landlord-Tenant. Sales & Marketing. Starting a Business. Business Guides. Forms Kits. > > See All. Construction.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Zoominfo

JANUARY 30, 2019

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to improve your trade show ROI. Keep reading!

Trade Show 130

Trade Show ROI Planning Marketing Budget Creation 130

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Keep reading!

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Single Grain

APRIL 15, 2021

A game called CryptoKitties allowed users to trade and sell virtual kittens. Further, as Investopedia points out, “Unlike cryptocurrencies, they cannot be traded or exchanged at equivalency. CryptoPunks , released in June 2017 by Larva Labs, is the world's first non-fungible token in the Ethereum blockchain.

Paid Content 131

Paid Content Digital Asset Management Advertising Agencies Paid Search Agency 131