Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 Nearly 90% of respondents are using Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

Online Marketing Institute

JULY 9, 2009

This internal buzz stimulates action. Like traditional PR activities (i.e. There may even be instances in which direct sales and business development opportunities are identified through online channels. This resonates across multiple departments within a company, such as marketing, sales and product development.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Buzz Marketing for Technology

JULY 28, 2008

Home > Web 2.0, Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Web/Portals. PR Guidelines. Register with Campus Technology. More Content. Networking with peers. It only takes a minute. Click here to receive your FREE subscription to Campus Technology.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Webbiquity

JULY 19, 2010

But today, a new breed of vendors is determined to leave behind the hype-to-bust path of early b2b ecommerce and online marketplace trailblazers and improve b2b purchasing practices through social media and other Web 2.0 Post on Google Buzz. technologies. Here are five companies that exemplify these new approaches.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100