The Utility of Fully-Permissioned Customer Data
The Customer
JUNE 23, 2020
That data, known now as fully-permissioned customer data, has its roots in conversational, gamified exchanges between brands and customers and its utility, as you’ll see in this interview, extends WAY beyond the metrics of traditionally-sourced customer data. The Utility of Fully-Permissioned Customer Data from TheCustomer on Vimeo.
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