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The Utility of Fully-Permissioned Customer Data

The Customer

That data, known now as fully-permissioned customer data, has its roots in conversational, gamified exchanges between brands and customers and its utility, as you’ll see in this interview, extends WAY beyond the metrics of traditionally-sourced customer data. The Utility of Fully-Permissioned Customer Data from TheCustomer on Vimeo.

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Leveraging User-Generated Content in Your Curation Strategy

ClearVoice

Also, you need to know how to get permission from the customer, and how to incorporate it into a curation strategy. You could Direct Message the user and ask for their permission to use the photo in an upcoming post or campaign. Using content curation with UGC gives your audience fresh content that can build buzz for your brand.

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How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

Martech

The advantage concerning transparency of customer data is that the data isn’t being managed privately out of view on a company’s database, or shared with a third party without a customer’s permission. But eventually the buzz will need to lead to revenue.

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What is Twitter Spaces? – Bring your Twitter conversations to life with audio

Sprout Social

The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Here’s an example of a Twitter Space with a hashtag as a name: Set up permissions and captions. When you first start using Spaces, Twitter will ask for permission to consent to having their speech captioned in real time.

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Content Already Fuels Everything. Now Act Like It.

Contently

Content can help drive “buzz” with social media campaigns, blog posts, earned bylines (sometimes written by content and placed by the communications team), third-party posts, and email marketing campaigns that showcase the new product.

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10 Ways to Increase Traffic With User-Generated Content

Scoop.it

Share UGC on Social Media Platforms Social media is where all the buzz happens, so a considerable chunk of user-generated content can be found here. This makes it easier for brands to repurpose the available content and use it as marketing material per their needs once they have permission rights.

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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. This happens when your subscribers opt in through a sign-up form.