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4 Reasons Your Story Is Your Most Valuable Marketing Asset

Adobe Experience Cloud Blog

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? And as a marketer, you want to tap into that influence to create buzz for your product. Medium Follows Message. Is it time to move your blog to Medium? But if you don’t have a refined story, none of these mediums will work.

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Pump Up Your Video Marketing ROI

Content Standard

Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. The power of video content is incontrovertible because, at its core, video is a compelling medium for storytelling.

ROI 40
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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread.

PR 28
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Beyoncé —Game Changer, Brand Builder, Innovative Marketer

Adobe Experience Cloud Blog

The launch demonstrated not only an understanding of her fan base and their preferences—an increasingly mobile-oriented consumer base, but also innovation—driving a viral element to her album through social sharing and digital downloads while also driving demand for her physical album, which fans had to wait one week to receive.

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Best Native Ads Examples

Outbrain

When a series as beloved as Game of Thrones comes to an end, brands must find ways to leverage the worldwide buzz and become part of the conversation. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience.

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7 Smart Reasons to Include User-Generated Content (UGC) in Your Marketing Strategy

Single Grain

Simply put, user-generated content is more memorable, authentic and influential than traditional advertising mediums due to the fact that content made by real customers builds massive trust and authenticity. Dive Deeper: 9 Examples of Storytelling Marketing to Inspire Your Next Campaign. The Case Study. The Case Study.

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Hate Clicks Are the New Clickbait

Contently

The singer’s sixth studio album, Lemonade , had just dropped, and La Foucade was over the buzz and ready to speak her truth. “I’m The piece was a takedown of a viral video posted by a Youtuber, in which a young woman gets a tattoo that says “Chipotle” on her inner lip while a friend films. ” she said.

Opinions 146