Emplifi

OCTOBER 24, 2019

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences.

PR 80

PR Social Media Media Public Relations 80

Champion Communications

JULY 24, 2023

With most of the media coverage focusing on the brand’s PR efforts and collaborations, Barbie has successfully positioned itself as a cultural phenomenon, captivating audiences far beyond the realms of the movie trailer. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Webbiquity

FEBRUARY 7, 2020

The Start-up Buzz. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. As an MBA degree holder, you’ll be well-positioned to take on a range of roles in companies in various fields. The technology sector has seen the most growth.

Enterprise Management 244

Enterprise Management Startups Work Management Advertising Agencies 244

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

PR 80

PR Public Relations Brand Identity Branding 80

Hubspot

SEPTEMBER 23, 2018

Social media is no exception. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. 29 of the Best Social Media Blogs. 29 of the Best Social Media Blogs. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. Invest in earned and paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Contently

FEBRUARY 1, 2023

Content can help drive “buzz” with social media campaigns, blog posts, earned bylines (sometimes written by content and placed by the communications team), third-party posts, and email marketing campaigns that showcase the new product. It can also reduce the workload of overtaxed call center teams.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Hubspot

AUGUST 29, 2019

From Media Royalty, Career Advice for PR Pros in the Margins. With sections on social media management, crisis communications, media relations, marketing, and more, PR Daily serves up a diverse range of topics for PR and comms pros. 3 ‘Boring’ Brands that Have Made a Social Media Splash.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. This may include social media marketing, review sites, social advertising, and other two-way engagement channels. Word-of-mouth is more powerful than ever, thanks to social media.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Therefore, marketing to all your social media followers in the same way is ineffective.

Social Media 80

Social Media Social Marketing Media Buzz 80

Brandpoint

OCTOBER 22, 2018

“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. Managing reputations and influencing public opinion is hard enough in more civil times.

Ethics 85

Ethics Conference PR Public Relations 85

Walker Sands

APRIL 16, 2020

The media landscape is changing weekly, sometimes daily. Our team of media experts has provided a list of do’s and don’ts for B2B PR professionals to consider in these changing times: Do: Reassess your company announcements and their place in today’s news climate. As a result, communicators and PR pros must make adjustments.

Media 52

Media PR Buzz Work Management 52

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Ensure easy social media sharing for all content, including images, and video; use social media platform standards for size, layout, etc.;

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Salesforce Marketing Cloud

MAY 5, 2022

That trust expands to increased awareness and buzz for your new product’s capabilities. It’s a big, coordinated effort with product, sales, marketing, public relations, analyst relations, and events teams. A key to success in this early launch is communicating the value of your new product to the news media.

Product 98

Product Work Management Case Studies Marketing Management 98

Adobe Experience Cloud Blog

MAY 31, 2019

One of the quickest ways to learn what consumers think about your brand and the message it’s sending is to meet them where they’re already voicing their opinion: on social media. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience. Will that open it?

Social Media 134

Social Media Media Webinar Metrics Paid Search Agency 134

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Blogs, podcasts, WOM, etc.) It’s a momentum thing. Its about results.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 159

PR Social Media Paid Content Media 159

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Marketing Craftmanship

MARCH 21, 2014

Despite the buzz regarding social media, that channel can also fall short in terms of engagement. If your firm’s traditional and social media marketing tactics do not serve as catalysts to drive Face-to-Face discussions and Word-of-Mouth referrals, then their “cost-effectiveness” can never be measured on a meaningful basis.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

Walker Sands

OCTOBER 23, 2023

RSA Conference 2023, held in San Francisco in April, attracted over 40,000 attendees from the global cybersecurity community, including 650+ speakers, 500+ exhibitors and 500+ media members. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week: Teens share more on Facebook when they have more friends. The Pew Research Center recently released some research they have done on teens, social media, and privacy.

Tactics 130

Tactics Cross-Selling Skype Social Media 130

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Marketing In Real Life

MARCH 24, 2016

An effective public relations program integrating feature articles, press releases, videos and other content delivers quantifiable returns as sales leads, clicks and social media engagement. Among these abilities are buzz, brand recognition, positioning for leadership and more.

Public Relations 40

Public Relations Buzz Press Social Media 40

Biznology

JANUARY 24, 2012

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary. Social Media Globalists Unite.

Social Media 80

Social Media Media Contingency Planning Barriers 80

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. I’ll continue publishing the Social Media Messenger after a short hiatus.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Convince & Convert

MAY 16, 2013

This is a high value tab for public relations and should not be overlooked. This is important because you need to act VERY quickly when posting comments, so they aren’t lost in the buzz. It also helps you identify specific reporters that should be on your media list. social media strategy' She blogs at [link].

PR 148

PR Google Press Public Relations 148

Biznology

APRIL 8, 2014

Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube'

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube'

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116