NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. NetLine is located under the Data column – Audience/Marketing Data & Data Enhancement. Without insight into how content is being deployed, marketers are operating in a silo.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Jifflenow

JANUARY 7, 2020

While we agree with targetting certain personas in a group, the event meetings scene today demands more. The new buzz word all around is ‘sustainability’. Today not just attendees but vendors, venue partners, and other collaborators look at the environmental implications of an event and meetings that take place at these events.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

Valasys

DECEMBER 4, 2019

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? According to a study by Kissmetrics, marketers should contact their prospects within 20 minutes of their form submission or inquiry.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Walker Sands

FEBRUARY 13, 2019

Confirm these topic themes align with your expertise and the professional persona you wish to develop. Did you lead a splashy campaign with social media buzz? You may be required to market the event yourself to be sure there will be attendees, or you may be asked to pay for the venue or refreshments.

Conference 40

Conference Ideal Customer Profiles Budget Programs Tips 40

Metadata

JANUARY 25, 2023

This abundance of choice is what makes B2B so powerful; marketers with any problem, use case, or budget can find a solution right for them. It’s a process, and for better or worse, most of it doesn’t involve direct interactions with the vendor. Solution-aware: Buyers become aware of the solutions that exist in the market.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Group them into personas related to the tagged characteristics.

Social Media 123

Social Media Work Management Marketing Management Media 123

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing Attribution 128

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 128

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 10, 2011

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. The news is good for worn down IT managers and IT sales professionals and marketers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Hubspot

FEBRUARY 15, 2012

It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, co-marketing and affiliate agreements, and even land you your next rock-star hire. that represent good microcosms for your own marketing efforts.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Scoop.it

DECEMBER 14, 2023

If you are an ecommerce business, while you may be focused on how to maintain and keep your ecommerce website up to date, you also need to consider your social media marketing efforts as an essential part of your content strategy. It†s still by far the market leader and most widely-used social media platform.

Buyer Personas 81

Buyer Personas Content Social Media eCommerce 81

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Microsoft , ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Metadata

AUGUST 3, 2021

So we’re teaming up with some of the best B2B marketers we know. Marketers aren’t just competing with other vendors’ products – they’re competing for their buyers’ attention. But the truth is that most marketing teams have solid content marketing. People who have ACTUALLY done this stuff before. Defined brand tone.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

PureB2B

AUGUST 12, 2020

Maximize your in-house database: There’s a mountain of gold in your marketable database, use it, but don’t forget to keep growing it! Use Polls: Break up the monotony of presenting with polls (most vendors offer this service). Don’t over qualify: Too often vendors are too hyper-focused on a certain persona or company type.

Webinar Metrics 77

Webinar Metrics B2B Thought Leadership Thought Leadership Demand Generation Agencies 77

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. For most buyers it’s easier to do-nothing, than to change. Even with a continued recovery and more financial optimism, the shift to frugality is fundamental and permanent.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. The term, invented in 2014 by ITSMA, describes a concept that B2B vendors have been practicing for several years but without a name.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. The term, invented in 2014 by ITSMA, describes a concept that B2B vendors have been practicing for several years but without a name.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

Business Brainz

JULY 29, 2021

Account-based marketing (ABM) is been one of the popular marketing strategies and has revolutionized how revenue generation teams got to market. With a lot of buzz going around Account-Based Experience (ABX), many believe that it is going to be the way forward. From Account-based marketing to Account-based experience.

Account Based Marketing 52

Account Based Marketing ABM Buyer Personas Advertising Agencies 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

PureB2B

AUGUST 12, 2020

Maximize your in-house database: There’s a mountain of gold in your marketable database, use it, but don’t forget to keep growing it! Use Polls: Break up the monotony of presenting with polls (most vendors offer this service). Don’t over qualify: Too often vendors are too hyper-focused on a certain persona or company type.

Webinar Metrics 62

Webinar Metrics B2B Thought Leadership Thought Leadership Demand Generation Agencies 62

SmartBug Media

MARCH 25, 2019

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. SmartBug Media™.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

KoMarketing Associates

OCTOBER 27, 2015

“Without a strategy, marketing is just stuff. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience. However, most marketers will agree understanding today’s audience is easier said than done. The world has enough stuff, be intentional.”.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

The ROI Guy

SEPTEMBER 4, 2007

Share to Twitter Share to Facebook Share to Google Buzz Labels: ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

PureB2B

JANUARY 25, 2016

In just about any marketing space, content reigns king. Just look at the facts: Content marketing generates 3 times as many leads as outbound marketing methods and costs 62% LESS to produce.[1] 1] 83% of B2B marketers use content marketing for lead generation.[2] LinkedIn for Lead Gen Gold. Bring on the Leads.

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

PureB2B

JANUARY 25, 2016

In just about any marketing space, content reigns king. Just look at the facts: Content marketing generates 3 times as many leads as outbound marketing methods and costs 62% LESS to produce. [1]. 83% of B2B marketers use content marketing for lead generation. [2]. LinkedIn for Lead Gen Gold. Bring on the Leads.

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

Convert

APRIL 25, 2023

For a while now, we’ve seen CRO tools powered by artificial intelligence, while other vendors simply incorporated AI features into their core products. These AI-augmented or AI-powered tools are marketed to improve the efficiency of experimentation, bringing it within reach of businesses without the resources for an optimization program.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Tomorrow People

OCTOBER 4, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. marketers are planning to invest in metaverse-related activities this year. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. How will the metaverse transform B2B marketing? What is the metaverse?

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Tomorrow People

OCTOBER 3, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. How will the metaverse transform B2B marketing? What is the metaverse?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Heinz Marketing

MARCH 19, 2018

By Matt Heinz, President of Heinz Marketing. Every week we are featuring some of the best and brightest minds in B2B sales and marketing and today is no different. The second piece was that when you are at a big company that is doing relatively well, you are insulated from the vagaries of the market and the vagaries of failure.

Outreach 53

Outreach Marketing Automation Services Enterprise Management Work Management 53

The ROI Guy

DECEMBER 14, 2005

Projects in this category include supply chain management, human capital management, ERP, sales force and marketing automation and other business process automation projects. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

ROI 40

ROI Work Management Marketing Management Budget Programs 40