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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is the first year we asked about the role of the corporate Web site.

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B2B Marketing Events Around The World - Oct 2011

MLT Creative

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 10-13, Web 2.0 Plus, it’s free. communities.

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B2B Marketing Events Around The World - October 2011

MLT Creative

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 10-13, Web 2.0 Plus, it’s free. communities.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

This resonates across multiple departments within a company, such as marketing, sales and product development. This internal buzz stimulates action. Like traditional PR activities (i.e. There may even be instances in which direct sales and business development opportunities are identified through online channels.