Buzz Marketing for Technology

OCTOBER 6, 2008

Work Literacy. WEEK 1: Introduction to LinkedIn. LinkedIn is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes. Because LinkedIn is designed for professional networking, thereâ?? Also check out " Im on LinkedIn, Now What?

Linkedin 100

Linkedin Ning Screencast Social Networks 100

Webbiquity

JANUARY 16, 2024

So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. You could create a video with a quiz where viewers can pick the features they think would be most helpful for their work.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. Make Your Job Descriptions Work Two Ways. Newsletters. May 19, 2008.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. It’s a consistent and repeatable strategy that works across all niches.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn. LinkedIn is the golden child of social media marketing for B2B marketers. Short-term Promotions Work Better on Paid Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. Your host can create some buzz by making a short video explaining the webinar’s key takeaways. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. Are you thinking about increasing sales with a webinar? What Is a Webinar Funnel?

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Animalz blog

MARCH 21, 2024

The trick is that you need both standout content and reliable distribution for a publication play to work. This doesn’t have to mean churning out lengthy blog posts — it could be as simple as the founder sharing quick insights on LinkedIn, posting short videos on industry trends, or sending out a monthly email with lessons learned.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

MAY 24, 2023

It’s not getting engagement on LinkedIn. SparkToro’s CEO Rand Fishkin has over 450,000 Twitter followers and 150,000 followers on LinkedIn. Is there something not working in the industry? Beyond your blog, sites like Medium and LinkedIn are popular hubs for posting and sharing such content.

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. Facebook is for having interactions (comments), and using events to create buzz. LinkedIn is for creating groups, and posting content related to business.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Oktopost

JULY 2, 2020

Phone call, email, LinkedIn? There’s a lot of buzz around social selling and for good reason. With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram. Key Take-Aways from Matt Zili.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Marketing Insider Group

MAY 18, 2020

Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. Another way to engage on social media is to use posts to pose questions about topics that are buzzing in the industry. Using Video on Social Media.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Writing on the Web

NOVEMBER 23, 2010

Post on Google Buzz. Share this on LinkedIn. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader. Email this to a friend? Ping this on Ping.fm. Share this on Plaxo. Post this to Posterous. Share this on Reddit.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 29, 2010

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Post on Google Buzz. Share this on LinkedIn. Photos and links to web pages that tell about the person are ideal. Tweet This!

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Contently

SEPTEMBER 6, 2016

Co-working and the sharing economy may be all the buzz, but the perception that most freelancers spend their days in co-working spaces and drive Ubers seems to be more myth than fact. We asked freelancers about a range of topics from how they find work, how they market themselves, how much they work, and more.

Studies 60

Studies Creativity Ideal Customer Profiles Buzz 60

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Webbiquity

DECEMBER 6, 2010

The social media release also links back to the company’s LinkedIn and Twitter accounts. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Post on Google Buzz. Share this on LinkedIn. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Martech

JUNE 21, 2023

It’s the key to turning your team, your work family, into your brand’s cheerleaders, willingly and enthusiastically waving your company’s banner. Each Facebook friend, LinkedIn connection or Instagram follower your employees have is a potential audience member for your content. The secret to their success?

Marketing & Strategy 131

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 131

Lead Forensics

FEBRUARY 7, 2024

They will sail through their day, no matter what is thrown at them and relishing the challenge and ‘buzz’ of chasing their next deal. Have an up-to-date ‘to do‘ list in whatever form works best for you and plan your time. LinkedIn can be a great tool for lead generation , but are you always using it with that in mind.

Work Management 52

Work Management Marketing Management Effectiveness Tips 52

Webbiquity

MARCH 30, 2021

Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Image credit: Chatter Buzz. What worked in the past may not work as well going forward. You can connect with him on Twitter or LinkedIn.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Metadata

DECEMBER 5, 2023

An electric buzz fills the air as you anxiously approach the slot machines. Once you push your experiments to the channels, Metadata’s optimizer figures out which experiments are working, stops the ones that aren’t via auto-pause, and shifts any remaining spend to what’s moving the needle. What happens next is anyone’s guess.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Writing on the Web

AUGUST 20, 2010

Here’s what happened yesterday and how it all worked out. If you work at home, and on the computer, you probably have days like these. As soon as he got here, of course it started working again. Nevertheless, it needed a revision, so he went to work. Meanwhile the builder arrived to work on some screen doors.

Blogger 100

Blogger Work Management Digg Buzz 100

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Even if you have yet to launch a brand advocacy program, you likely already have advocates working on your behalf. One way is through brand advocacy.

Brand Identity 126

Brand Identity Branding Word of Mouth Social Media 126

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. Search engine optimization takes work, of course.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Lead Agency

MAY 10, 2023

Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. You can use Social media to create a buzz, gain exposure, and attract potential customers who might not have discovered you otherwise. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Heinz Marketing

JULY 28, 2022

Because of this, when it was my turn to select our team’s learning session for the month, I chose a LinkedIn Learning course called “ Communicating with Confidence ”. When speaking in front of others, simple words and short sentences work best. People don’t want to seem dumb in front of others. Make your point quickly and concisely.

Peer-to-peer 104

Peer-to-peer Course Buzz Consulting 104

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Countdown stickers – to cause a buzz around product launches or important events.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

B2B Digital Marketer

MARCH 31, 2022

Additionally, they can find themselves wasting time and money on strategies that don’t work or that aren’t applicable anymore. Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing. Michael’s LinkedIn: [link].

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? As a result, we have more freedom to turn to higher-value work—from bigger-picture creative thinking to deep strategy and relationship building. Working with data and patterns makes AI good at repetitive tasks.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

PureB2B

DECEMBER 3, 2021

Regardless of where your stance is on live B2B events, there’s something to be said for the general buzz and attention they gather in the space. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

Regardless of where your stance is on live B2B events, there’s something to be said for the general buzz and attention they gather in the space. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Anteriad

MAY 31, 2023

We’ve collected a list of ABM practices we’ve seen work for many B2B brands. There’s a lot of buzz around account-based marketing (ABM). The trick is to make it easy to work hand-in-hand with strategic ABM alignment. ABM works well when you can personalize content and experiences.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

ClearVoice

FEBRUARY 22, 2021

Leaning in to pivoting content work. Don’t be overtly sales-y, but if the connection is a good one and it looks like there could be room to work together, there’s no harm in saying you’re available and offering a few content ideas or asking if they have an editorial calendar planned for the coming months,” he continues.

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

EveryoneSocial

FEBRUARY 13, 2017

Brand ambassadors can help your company earn more, but below are the common goals associated with them: Build brand awareness – The ambassadors are responsible for creating positive buzz about your business to as many people as possible. If you cater to professionals and want to establish thought leadership, then LinkedIn is for you.

Budget Programs 60

Budget Programs Brand Identity Branding Sales Qualified Leads 60

Metadata

JANUARY 25, 2024

During DEMAND, he said , “I’ve worked with basically every type of company out there…and every company can benefit from focusing on the fundamentals and doing them with fidelity.” Write out a consistent list of interview questions, and then split up the work. The LinkedIn marketing echo chamber is making us dumber,” he said.

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52