article thumbnail

PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign

Champion Communications

of these articles centred around the Barbie movie trailer, while the majority delved into the brand’s PR efforts, partnerships, strategic events, and influencer marketing. B2B businesses can take a page out of Barbie’s PR team’s book when it comes to understanding the power public relations can have on sales and revenue.

PR 62
article thumbnail

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. So yes, ungate some of your content. Focus on ROI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. These public relations (PR) firms let you publish press releases online.

article thumbnail

What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Include Facebook and Twitter and LinkedIn and Instagram where applicable. How Neutrogena used off-page optimization to create buzz.

article thumbnail

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

article thumbnail

Three Overlooked Ways to Improve SEO Results

Webbiquity

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. And it’s important to recognize that not all search happens on search engines any more; it’s also important to optimize for search within social networks like Facebook and LinkedIn. Tweet This!

SEO 100
article thumbnail

Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.