PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign
Champion Communications
JULY 24, 2023
of these articles centred around the Barbie movie trailer, while the majority delved into the brand’s PR efforts, partnerships, strategic events, and influencer marketing. B2B businesses can take a page out of Barbie’s PR team’s book when it comes to understanding the power public relations can have on sales and revenue.
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