Zoominfo

FEBRUARY 6, 2023

If you work in tech — and even if you don’t, really — you’ve heard the buzz about a new robotic assistant called ChatGPT. Even OpenAI’s CEO, Sam Altman, recently warned that it’s a mistake to rely on the chatbot for truly important tasks, and that it can “create a misleading impression of greatness.”

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Stevens & Tate

DECEMBER 4, 2023

Getting one premium item vs many less expensive items can make a big impression. Consider creating distinctive, eye-catching packaging that sets your brand apart on the shelves and leaves a lasting impression. While digital marketing remains a powerful tool, there’s a world of untapped potential in non-digital strategies.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

LeanData

JULY 12, 2015

If you want to make a lasting impression with someone, tell them a story. And that’s why when you ask Vajre, co-founder of the B2B automation software company Terminus, to explain the growing buzz around Account-Based Marketing, he doesn’t launch into a jargon-filled monologue that could make eyes glaze over.

Impressions 40

Impressions Account Based Marketing ABM Paid Search Agency 40

LeanData

JULY 12, 2015

If you want to make a lasting impression with someone, tell them a story. And that’s why when you ask Vajre, co-founder of the B2B automation software company Terminus, to explain the growing buzz around Account-Based Marketing, he doesn’t launch into a jargon-filled monologue that could make eyes glaze over.

Impressions 40

Impressions Account Based Marketing ABM Paid Search Agency 40

LeanData

JULY 12, 2015

If you want to make a lasting impression with someone, tell them a story. And that’s why when you ask Vajre, co-founder of the B2B automation software company Terminus, to explain the growing buzz around Account-Based Marketing, he doesn’t launch into a jargon-filled monologue that could make eyes glaze over.

Impressions 40

Impressions Account Based Marketing ABM Paid Search Agency 40

LeanData

JULY 12, 2015

If you want to make a lasting impression with someone, tell them a story. And that’s why when you ask Vajre, co-founder of the B2B automation software company Terminus, to explain the growing buzz around Account-Based Marketing, he doesn’t launch into a jargon-filled monologue that could make eyes glaze over.

Impressions 40

Impressions Account Based Marketing ABM Paid Search Agency 40

Litmus

FEBRUARY 29, 2024

Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. The email marketing landscape in 2023 was tumultuous to say the least. They found new ways to work as efficiently as possible.

Email Marketing 85

Email Marketing Planning Privacy Verticals 85

Webbiquity

JANUARY 16, 2024

Use everyday language and relatable scenarios to make sure your animated storytelling not only informs but also entertains, leaving a lasting impression on potential clients or partners. Making these animations creative and easy to understand helps your audience connect with what you offer.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Oktopost

NOVEMBER 14, 2023

With an impressive social presence within just a few months of joining Mentimeter, Solveig walks through her data-driven process and the fundamental changes she put in place to uphold a high engagement rate.

Storytelling 75

Storytelling Buzz Youtube Social Media 75

Webbiquity

APRIL 19, 2018

Success: Make a Great First Impression. That old aphorism “you get one chance to make a good impression ” contains a lot of truth. As we all know, it only takes a few seconds for people to form a first impression. Even more daunting is the fact that first impressions tend to linger. Failure: No Social Media Buzz.

Trade Show 184

Trade Show Buzz Work Management Impressions 184

Webbiquity

MARCH 10, 2020

High-quality eBooks can earn your company a reputation for expertise in your field, and create a lasting positive impression on prospects. For creating quick buzz around something, few incentives can match the appeal of free stuff! This type of material can be a gated to generate lead conversions for follow-up on ongoing nurturing.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Hubspot

JANUARY 12, 2024

Tourism While its neighbor Japan remains top of the bucket list for many travelers, South Korea is enjoying its own tourism buzz as well. Tech Startups Korea’s impressive record of lifestyle and cultural export doesn’t outshine its budding startup scene. Here are two more areas we’ll see Korean influence trend up in 2024 and beyond: 1.

Startups 73

Startups Business Buzz Curation 73

Webbiquity

MAY 22, 2018

If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. a free website redesign offer can create a lot of buzz, but you should have a huge audience for it to pay off. So what can you do to avoid being a shoeless shoemaker? 1. Run Contests.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

SocialPilot

JANUARY 31, 2024

Objective Being a very active event organizer such as Dreamforce, Salesforce World Tour, Trailblazer, and more, Salesforce has generated immense buzz with its newest event, “Connection 2023,” with influencer marketing campaigns on social media. It created a buzz among the B2B SaaS and IT industries.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

JANUARY 24, 2024

Reach and impressions Tracking reach and impressions in influencer marketing is one of the simplest ways to measure brand awareness. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. Not all social channels tell you both reach and impressions.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

OCTOBER 10, 2023

The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals. These various influencer marketing campaigns combined lead to impressive success on Dove’s social channels, earning over 1 billion impressions and overdelivery on every key metric.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Sprout Social

FEBRUARY 7, 2023

In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined. In fact, 95% of the 740,000 impressions earned from our recent Salesforce global partnership announcement were driven by posts our employees shared. We had similar results at Sprout.

Stats 93

Stats Buy Budget Programs Sales Qualified Leads 93

Sprout Social

OCTOBER 11, 2022

This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. When announcing new partnerships with other industry leaders and brands, lean into employee advocacy to generate major buzz. That’s more than all our social profiles combined.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Sprout Social

FEBRUARY 3, 2022

Impressions. Here you can see impressions, engagements and message link clicks over time. Create buzz with a contest or giveaway. The end result was an impressive list in awareness, recall and interactions. The brand leveraged the buzz by building anticipation for the event and dropping a fresh fit alongside it.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Sprout Social

JANUARY 23, 2024

million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience. Even partnering with influencers offline can fuel social buzz, as Topicals demonstrated. The interview is mostly full of rapid fire holiday questions, but also reveals Qunicy’s impressive daily delivery rate.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers.

Paid Search Agency 68

Paid Search Agency Planning Advertising Agencies Work Management 68

Biznology

JUNE 26, 2018

To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered. But influencer marketing is only secondarily an SEO strategy, it’s primarily a buzz marketing, word-of-mouth marketing, and viral marketing strategy–and tactic as well.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Navigate the Channel

SEPTEMBER 28, 2021

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? To help you get started, we’ve created a brief guide with plenty of ideas on how to use video to impress customers and gain more exposure for your business. Using 3D Animations.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Contently

FEBRUARY 28, 2023

The buzz of a bee. Claritas evaluated 158 campaigns over 36 months, resulting in 834 million impressions. The rumble of traffic. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other. Audio stories are different from any other medium for this very reason.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

SmartBug Media

JANUARY 31, 2024

By incorporating an effective lead generation strategy and tactics such as compelling call-to-action (CTA) buttons, intriguing design elements, and user-friendly navigation, companies can capitalize on the initial buzz surrounding the website launch. Also, homepages guide your visitors to convert, so you need to make a good first impression.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Scoring 69

Sprout Social

OCTOBER 5, 2022

Halloween was the most common with over 466,000 engagements and 778,206,312 potential impressions across social platforms. Our data reveals #31NightsofHalloween found tremendous growth from 2020 to 2021, including a 177% increase in total volume and 2,099% increase in potential impressions. ONLY 35 DAYS UNTIL HALLOWEEN 2022!

Social Media 115

Social Media Tagging Broadcasting Communities 115

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Oktopost

JULY 2, 2020

There’s a lot of buzz around social selling and for good reason. Matt Zili offers insight on how social media and technology can transform the customer experience through a much more focused and unified approach. Key Take-Aways from Matt Zili. Social Selling is Just Selling.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Sprout Social

JANUARY 16, 2020

The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Although the brand saw some criticism for their bait-and-switch, the numbers don’t lie in terms of how viral marketing campaigns can produce results in the form of buzz and media attention.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Marketing Insider Group

DECEMBER 17, 2019

Not only did this video manage to attract a huge amount of attention due to the social media buzz and controversy around the festival, but it was also an incredibly effective way for the brand to showcase how stock footage can be used to create an impressive promotional video on a small budget. In just one day.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

Adobe Experience Cloud Blog

MAY 31, 2019

While Ford Europe’s executive director of communications and public affairs admitted that gaming tends to attract younger consumers who aren’t in the market to buy a car, he said that he views it as a way to make a lasting impression on future customers. They’re boring. You haven’t gained consumer insights.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Sprout Social

FEBRUARY 1, 2022

In this case, the Wordle buzz was truly impossible for brands to ignore. From January 1 through January 31, potential impressions of Tweets mentioning Wordle surpassed 20.3 billion (that’s over 657,000 average potential impressions per day).

Peer-to-peer 94

Peer-to-peer Social Media Communities Buzz 94

QuanticMind

SEPTEMBER 22, 2023

Programmatic guaranteed raises those stakes with an added layer of predictability—the chance to lock in the cost and number of impressions upfront—and, thus, streamlined efficiency. Heineken was one of many brands who piggybacked on this summer’s Barbie buzz to capitalize on the cultural moment the movie created.

Advertisements 75

Advertisements Advertising Campaigns Lock-In 75

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Directive Agency

JULY 31, 2023

The campaign was very successful, generating 27 million impressions and increasing leads by 100%. million impressions and thousands of backlinks in just one quarter. Check out the full write up it here – Sumo Logic generates over 2 million impressions in under 4 months 8. This resulted in 4.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Spiralytics

DECEMBER 7, 2022

It’s used to create an impression that a company’s products are environmentally friendly when in fact, they are not. Companies that don’t listen are often the ones that get branded as tone-deaf when they try to cash in on the “sustainability buzz.” Source: Search Eccentric. This strategy builds on the one above.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

Hubspot

SEPTEMBER 7, 2011

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. million impressions, most of which occurred during the span of webinar. For example, for #smsci, just one tweet from @tw_top_business generated over 249,000 impressions. million impressions. Photo Credit: Rosaura Ochoa.

Buzz 28

Buzz Twitter Event Marketing Generation 28