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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups. Here are their five go-to tips. Set expectations!

Promotion 101
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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

The buzz of a bee. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. The rumble of traffic. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022. Your community knows what their friends and family like.

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How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

Social media algorithms are designed to serve audiences up the most relevant, interesting content possible -- after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends -- and content -- you love. Instagram Comment Contests.

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How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Here on the HubSpot content team, we wanted to take on the shift, responsibly. How did we do it?

Hubspot 69
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Countdown stickers – to cause a buzz around product launches or important events. HubSpot: Lay a Bet on Instagram Video Marketing. Why Should B2B Companies Use Instagram Marketing?