B2B Marketing Traction

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Along came Google, consolidation began to happen, and a growing industry was born. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. It also recognizes the buzz your site pages get on social media.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. Create your Google+ Company Page. Plus, it’s Google!

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Trending Sources

B2B Marketers Don’t Get Left Behind

B2B Marketing Traction

Not only should you write and post them, but you should share them and get your contacts buzzing about them. Google loves that. There are several trends bubbling up to the top for B2B Marketing right now.

Vote for Your Favorite Super Bowl 2010 Ad

B2B Marketing Traction

Google Plus This Page. Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.


8 Social Media Tools to Get Your Content Buzzing Across Networks

KoMarketing Associates

When attempting to get content to appear on the first page of Google’s search results, it’s important to understand what types of content Google is displaying around the targeted keyword. Google Ripples.

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Google Retires Google Authorship

Vertical Response

Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. Did you use Google Authorship? Get the VR Buzz delivered weekly. ©

An Introduction to Google Posts for B2B Marketers

Modern Marketing

Google recently announced the launch of Google Posts for all businesses listed in Google My Business. Google Posts offers B2B companies a great way to claim some extra search real estate, and offers a new marketing channel that doesn’t rely on advertising to be visible.

What’s All The Buzz About AI at Dreamforce?


So if you find yourself coping with all the hype by smiling, nodding and then frantically Googling AI-related terms, let us save you the trouble with everything you need to know about AI at Dreamforce. Stop Googling – here’s a simple definition. The post What’s All The Buzz About AI at Dreamforce? With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence.

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How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act.

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New Changes Coming to Google Adwords

Vertical Response

Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Starting September 16th, Google will be upgrading all Search Network and Display campaigns to this new enhanced “Select” version.

Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz

Modern B2B Marketing

Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. by Kieran Flanagan Finding and succeeding in new markets is essential for any B2B company that wants to grow.

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Content Marketing Warfare on Google Panda & Penguin [Infographic]

Puzzle Marketer

If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. What have been the results of the Google Panda and Penguin updates?

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Which tools do you find most useful in Google Analytics?

50 Facts about online consumer behavior not to ignore


Google ). Digital Buzz ). Digital Buzz ). Digital Buzz). Google). Google). Google). 81% of consumers research online before buying. ( GE Capitol ).

Slapped with a Google Penalty? Here’s How to Bounce Back!

Vertical Response

Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. It means you have a variety of links pointing back to your site that violate Google’s Webmaster Guidelines. Spam is pretty high on Google’s “do not do” list.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

KoMarketing Associates

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings.

Why Google Glass Will Fail


Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Second, the appearance issue is easily fixable: make Google Glass look like aviator shades.

Google Unleashes New Unsubscribe Feature for Gmail

Vertical Response

Google has significantly simplified the unsubscribe process for Gmail users. Google notes that “making the unsubscribe option easy to find is a win for everyone,” and we agree. Is it the win-win Google says it is?

16 Google Tools to Improve Marketing Effectiveness


Google has many assets that businesses can overlook or forget about. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps. Google Tags. Google AdWords. Google Gadgets.

Google Penalties – All You Need to Know

Vertical Response

Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. Google also announced that they no longer roll out the updates on one day, but rather over the span of a few.

Google Working on New Fact-Based Ranking System

KEO Marketing

A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. You are likely wondering exactly how Google will figure out how many (if any) of the facts on a web page are incorrect.

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Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0

Vertical Response

Google’s head of webspam, Matt Cutts recently announced two new Google algorithm updates that could affect your business. For SEO pros, updates to Google’s algorithms are commonplace, but for the busy small business owner, they can be a confusing mess of black and white animals (penguin, panda). Just as a reminder, the Panda Algorithm is designed to prevent websites with poor quality content from appearing at the top of Google’s search results.

Will Google+ Overtake Facebook? [Data]


Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. Then again, Google Buzz had 9 million posts within 56 hours of its release.and we all know what happened to Google Buzz.

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Your own personal Fappening


Reputation Management American Express Apple Fappening fappening2014 fappening2k14 Gerris ICloud IPhone Jennifer Lawrence Kate Upton McKayla Maroney Reddit Social Buzz Spring Break theFappening thefappening2014 TMZ (website) United States Victoria Justice

Why Can’t I Share to Google+ From My Apps for That?


Hey, Google! Your Google+ app isn’t anywhere to be found. At first, I would post or check-in separately to Google+, using the photos taken on Hipstamatic or Instagram, but recently I don’t really want to go through the trouble.

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Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads

Vertical Response

Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). For Google, spend some time doing keyword research.

Google Acquired a Team From HTC and It Surprised No One


The word: Google had acquired a team from mobile electronics company HTC in a $1.1 Finally, at 10:00 PM EDT, the announcement came on Google's blog: The search giant had signed an "agreement with HTC, continuing our big bet on hardware.". Source: Google.

15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More


If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google. That said, April 1st pranks can be a great way for companies to drive traffic to their sites and to create buzz about their brands.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

What Google and Facebook Hide From You

Writing on the Web

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Scattered Marketing, or Content Marketing Google Map?

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31+ of the Coolest Social Media, Search and Web Tools of 2010


A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Post on Google Buzz.

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High Quality Content Sites Is What Google Wants

Writing on the Web

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

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The 23 Best Content Ideation Tools


Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000.

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How to Jack the News to Generate Marketing Buzz


Historically, we have encouraged marketers to keep track of newly released industry reports, upcoming events, and opportunities to tie their brand to a story that is currently generating a lot of buzz in the news.

How to Tell If Google’s Penguin 3 is Affecting Your Backlinks [VIDEO]

Vertical Response

Google is constantly making changes to their algorithms, but do you know how the latest Penguin 3 release is affecting your site? We also provide actionable tips about how you can change your backlinks if you’re seeing less than favorable results from the Google Penguin 3 release.

What is the buzz about Google+?


Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business. Chris Abraham Facebook Google Twitter Voice of RussiaImage via CrunchBase. Two Biznology blogger is the same interview?

Scoble: Google Is Starting to Remind Me of Microsoft


It’s been a bumpy few weeks at Google. Then Business Insider said Google is weak in search and weak in mobile. And yesterday comes the biggest and most worrisome news, that the exec who runs Google+, a much beloved seven-year veteran of the company, Vic Gundotra, is leaving.

Best Google AdWords Tips and Tactics of 2010


Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. New keyword targeting feature rolling out globally by Google Inside AdWords. Post on Google Buzz.

Influencer outreach is more PR than marketing or advertising


When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.