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Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Share this on Facebook. Post on Google Buzz. Of course, who wouldn’t?

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Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Metadata

An electric buzz fills the air as you anxiously approach the slot machines. Before you jump into the data, we want to mention a bias in our sample. For example, if you’re trying to create demand, you may experiment more with brand awareness ads on Facebook than if demand expansion was your goal. Need a few ideas to get started?

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5 Content Marketers on How They Snagged Long-Term Contracts

ClearVoice

And when she thinks back on most of her work over the past five years, she says she’s found them by searching keywords on Facebook and Twitter: Subscribe to Facebook groups, e-newsletters and listserves — yes they are still a thing! that cater to people doing the type of writing work you want. Here’s how these writers did it.

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The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. Pricing: free.

Tools 100
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No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Share this on Facebook. Post on Google Buzz. Blog this on Blogger.

Blogger 100
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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Share this on Facebook. Post on Google Buzz.

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Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. Share this on Facebook.