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Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

You recently published an insightful article called “ Your Small Data Just Sucks.” Rand: Yes, big data has been quite the buzz word out there, but we really need to recognize the value in small data too.

Buzz 38

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “Find interesting content on ANY topic.

Trending Sources

The 21 Best Content Curation Tools

Webbiquity

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “Add and curate content from any public webpage.

The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice.

Tools 103

Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

Content Standard

For example, Estée Lauder teamed up with ModiFace to create a lipstick chatbot on Facebook Messenger. Publishers and brands alike have tinkered with the technology as an immersive storytelling device.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

And then publish a lot of content in many different forms. Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Share this on Facebook.

Business Blog Writing: Come on, light my fire!

Writing on the Web

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Share this on Facebook. Post on Google Buzz.

What You Need to Know This Morning: June 6, 2013

Hubspot

Thursday is the worst day of the week, because by now you’re exhausted and you don’t yet have that gleeful “almost there” buzz of Friday, so all you can do is keep slogging on. Our dear friend Seth Godin just published the 5000th post on his blog.

4 Content Marketing Goals for a Coach Website

Writing on the Web

So the video gives a sampling of what it’s like to see and hear him. Share this on Facebook. Post on Google Buzz. Content Marketing Tip: Use Ready-to-Publish Articles. How should content marketing be used on the home page of your website?

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Drop subscription hooks everywhere This is especially important if you are publishing content to places external of your site, which you should. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.

Test 19

30 Brilliant Social Media Marketing Tips From 2011

Hubspot

A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Publishing a blog post on your company blog? This will require you to step back and think about why you are tweeting, or why you have a Facebook Page.

Study shows Twitter users are powerful consumers

grow - Practical Marketing Solutions

Key findings of the research include: – Twitter users are the most influential online consumers — 72 percent publish blog posts at least monthly, 70 percent comment on blogs, 61 percent write at least one product review monthly and 61 percent comment on news sites.

How to Become a Stellar Guest Blogger

delicious b2bmarketing

It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article. When Ann submitted this article to me, she included some of her sample work along with the names of blogs she had been featured on.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample.

Paper 12

No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. Share this on Facebook. Post on Google Buzz.

Twitter irrelevant? No, Advertising Age blew it

grow - Practical Marketing Solutions

AdAge, do you really think that is a statistically-significant sample size to base a conclusion like this? And 360i, you need to be taken to the shed out back for even publishing a report based on that sample size. Share this on Facebook. Post on Google Buzz.

Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. The published scientific evidence is rapidly accumulating. Over 200 published scientific investigations have made use of one or another version of the IAT. Share this on Facebook. Post on Google Buzz. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins?

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook fan worth? Facebook (165).

Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

The ROI Guy

ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000. ► September (18) Tech Media Publishers looking more Like Interactiv.