SmartBrief - Marketing

DECEMBER 4, 2023

With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend. One reason why many experiential marketers like to use influencer marketing in conjunction with their events is that influencers can be a powerful tool for the longevity of the event.

Paid Search Agency 68

Paid Search Agency Planning Advertising Agencies Work Management 68

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

SmartBrief - Marketing

DECEMBER 4, 2023

With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend. One reason why many experiential marketers like to use influencer marketing in conjunction with their events is that influencers can be a powerful tool for the longevity of the event.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. You can also create viral articles or epic guides.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

Work Management 74

Work Management Marketing Management Social Media Service 74

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. . Take Oreo’s viral ad of 2013, for example. When more than 100 million people in the U.S. No problem.”

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

seo.co

MARCH 12, 2021

If you execute well, your guerrilla marketing strategy could go viral. This latter aspect increases its potential for virality). And when compared to other categories, this tends to generate the most noticeable impact and chance for virality. (It Buzz Marketing. 10 guerrilla Marketing Ideas. Build Links With SEO.co.

Astroturfing 98

Astroturfing Creativity Marketing & Strategy Marketing Strategy 98

SocialPilot

FEBRUARY 11, 2024

Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. What’s the buzz? Need some fresh, viral ideas that’ll light up our feed. What kind of challenges or campaigns can we start that’ll get everyone buzzing? Any holiday or event coming up we can tap into?

Sales Management 90

Sales Management ROI Planning Work Management 90

Marketing Insider Group

DECEMBER 17, 2019

It’s not just consumers who are interested in trending news and events. Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Have fun with your marketing, and don’t be afraid to show a little creativity.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

QuanticMind

SEPTEMBER 22, 2023

While millions of people flock to Munich for that traditional six-ingredient Oktoberfest beer, brewers around the world honor the event by crafting brews that experiment with unique but inspired ingredients. How about this viral spec ad from Heineken, for example? Coriander, sage, grapefruit… pickle ?

Advertisements 75

Advertisements Advertising Campaigns Lock-In 75

Biznology

JUNE 26, 2018

To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered. But influencer marketing is only secondarily an SEO strategy, it’s primarily a buzz marketing, word-of-mouth marketing, and viral marketing strategy–and tactic as well.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Content Standard

SEPTEMBER 10, 2021

Timely content typically focuses on a key message or event, creating opportunities for the brand to earn a disproportionately large share of voice when interest in a topic is spiking. When a major newsworthy event has a relevant tie-in for your brand, you can piggyback on interest in that topic by creating content around it.

Ad Building 142

Ad Building Branding Brand Identity Thought Leadership 142

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

seo.co

MARCH 12, 2021

If you execute well, your guerilla marketing strategy could go viral. This latter aspect increases its potential for virality). And when compared to other categories, this tends to generate the most noticeable impact and chance for virality. (It Buzz Marketing. 10 Guerilla Marketing Ideas. Build Links With SEO.co.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing & Strategy 64

Sprout Social

AUGUST 11, 2020

Meanwhile, real-time sporting events and competitions are prime for social media engagement. However, the buzz behind sports in social media hasn’t gone away. ” Fans will likewise be eager to sound off in response to changes such as limited fan presence at live events. The current state of social media in sports.

Social Media 135

Social Media Media Buzz Communities 135

Adobe Experience Cloud Blog

JULY 28, 2017

Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. At sporting events, 10 minutes is common practice.

Campaigns 134

Campaigns Planning Tips Branding 134

MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth. Download the free content from the event: Recorded webinar.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Buzz Marketing. Event Marketing. Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Rain: The Growth Agency

JANUARY 29, 2021

to exchange items no longer being used, with a marquee sponsorship opportunity in a streaming event ahead of the Big Game. With a legacy as Big Game Weekend’s most in-demand and buzzed about event, Shaq’s Fun House returns in 2021.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. This helps you stay on top of emerging trends that your audience is already buzzing about and maintain a competitive advantage.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129

Outbrain

FEBRUARY 6, 2022

However, the ad will be most effective if hype is built before the event and the brand also has a post-event strategy to translate awareness into engagement. Ideally, this creates a buzz around the brand even before the event. If one of the spots goes viral, this might lead to excellent performance results as well.

Paid Search Agency 29

Paid Search Agency Planning Ads Advertising Agencies 29

Sprout Social

DECEMBER 15, 2021

Also, if you create entertaining and unique content, your videos have a high potential to go viral. And without that initial buzz, your videos might not get a boost from TikTok’s algorithm. They have extreme viral potential, everyone wants to try them and are highly entertaining videos. Do you want to promote an upcoming event?

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He is the founder of ProBlogger Training Events. She also posts about content that is on viral fever.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Go viral with the refer-a-friend social sharing giveaway action. More eyes and engagement=more sales.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

APRIL 4, 2023

Nike Nike uses Instagram Stories to build a buzz around their new product launches with short videos. Similarly, if you’re hosting an event like a conference or convention, covering it with ephemeral content is a great way to generate engagement, both for attendees and those tuning in virtually.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Planning Work Management 116

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Content Standard

JANUARY 4, 2018

Even if you didn’t remember these details—his name, the multiple broken records—even casual observers probably remember that the event was sponsored by Red Bull. This illustrates the power of publicity stunts and successful stunt branding: When it’s done well, the brand and event become synonymous with one another.

Planning 49

Planning Branding Brand Identity Viral Marketing 49

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Brands can create user-generated content campaigns around events such as product launches, conferences, or festivals or make it an ongoing activity to keep the content rolling in. There is no reason yours shouldn’t. Image Source: Starbucks.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Smashmouth Marketing

SEPTEMBER 23, 2010

Give away lots of relevant info through blogs, twitter, industry events, etc. Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Thank them for buzzing. Host tweet-ups, or networking events. Couple thoughts: Bring value to tribal prospects who aren't customers yet.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do? You remember.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts. Livestream events. Write event hashtags.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Results : 500,000 viral updates on company products.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. Build The Buzz.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Webbiquity

MAY 21, 2015

She also hosts the highly popular weekly Viral Content Buzz Twitter chat. He’s one of those guys who seems to defy the laws of time and space by being able to consistently churn out bookmark-worthy blog posts, speak at events all over the planet, write ebooks, and still engage actively and prolifically on social media.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Outgrow

MAY 6, 2020

Limited-time offers or LTOs are a great way of creating social media buzz. An excellent example of a viral LTO is. This can be used to invite them to events, promotions, and other VIP benefits. For instance, a quiz like this can be used by McDonald’s to promote new additions to their menu: Source. 3) Limited Time Offers.

Tips 52

Tips User-Generated Content Loyalty Outgrow 52

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. What could be better than engaging Millennials and Gen Z at cultural events that matter to them coupled with the power of influencers, giveaways, food trucks, and a magical experience? Is Pepsi Ok?

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Marketing Insider Group

DECEMBER 21, 2010

Virality. If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it. There is certainly not a lot of this type of content around so if you are looking to create a unique experience, augmented reality can help you get there “Viral loop.”

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100