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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Access the present now to gain inspiration for an efficient and effective year of marketing. B2B buyers expect vendors to understand their needs, pain points and expectations.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Training seminars.

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The Art of Swag (or “Schwag”)

Adobe Experience Cloud Blog

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. Like most people, I can never find my headphones or remember to bring a bag to the grocery store, so I was more than happy to trade a scan.

Marketo 48
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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call.

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B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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How To Succeed In B2B Event Marketing

Valasys

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.