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Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Send out an official press release.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

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8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Always be authentic with your content, and be aware of “overhyping” your event.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

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MedTech Product Launch Strategies: The Keys to Success

Launch Marketing

Build Buzz with Marketing and Promotion With the fundamental preparation efforts complete, it is time to move on to planning marketing efforts. Let’s dive into the key marketing elements for a MedTech product launch. Events or Conferences remain a solid traditional marketing tactic.

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B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

markempa

« Lead Generation for the Complex Sale on wsRadio.com | Main | Why Most B2B Sites Fail to Convert Sales Leads » New Book: Lead Generation for the Complex Sale is officially released The wait is over! My book, Lead Generation for the Complex Sale , was released this morning. For the buzz on the book, read reviews and news.

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LinkedIn Unveils Virtual Events and Poll Features

Valasys

That was the reason for the LinkedIn professionals deciding to accelerate their product development roadmap to establish a strong alignment between LinkedIn Events and LinkedIn Live. The best part is all these functionalities are gonna be extremely free for the B2B marketers. LinkedIn Virtual Events.