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5 Types of AI All Marketers Should Know About

Marketing Insider Group

AI-powered analytics tools can analyze vast data sets to forecast trends, anticipate market shifts, recognize changing consumer behavior or sentiment, or identify emerging threats and opportunities. With this type of AI tool in place, marketers ensure they can always stay one step ahead of their external environment—including competitors.

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Why the time is right for augmented reality (AR) in marketing

ClickZ

But the technology that was once seen as a novelty is now rapidly entering the mainstream and is forecast to grow from over $13 billion this year to more than $67 billion by 2024. Marketers have played with augmented reality (AR) for years, using it for fun and facile gimmicks that can be shared on social media to entertain their audiences.

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How the COVID Vaccine Will Affect Your Business

BenchmarkONE

The world is a buzz about the various COVID vaccinations currently being developed and distributed. Keep an increase in sales in mind when you’re putting together your sales forecasting for the next few quarters. What’s more, there currently appears to be improvements in U.S. COVID numbers. In-Office Culture Will Be a Thing Again.

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Seismic Shift ’23: Day One Highlights

Seismic

The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started. He opened with a story of how a toxic work environment led him to a rough time in his life 20 years ago. After that, he reflected on what it takes to get really resilient — and that led to some mic drop moments — literally.

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B2B Event Marketing: A Central Component of Your Strategy

Launch Marketing

Whether your company is entering the market, or planning to launch a new product or service, trade shows are the ideal platform to generate buzz and make a much bigger impact. Boost the visibility of your company or product launch.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. They also make brand safety a top priority to ensure ads don't appear in risky or unsuitable environments. Using this tool, brands can forecast their campaign's performance across multiple devices and channels.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is very helpful for forecasting. . . #7: While the concept of ROI is simple, there are a lot of different variables and ways of calculating the metric, especially in the multichannel B2B environment. . . Forecast - We track all deals with the closed-date of the current quarter. . 7: Closed/won. . Dollah bills y'all. .