Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. The answer is media buyers. That's where media buying comes in. Google Display & Video 360.
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