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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. The answer is media buyers. That's where media buying comes in. Google Display & Video 360.

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Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Before that, as SVP/GM of the Marketing Automation group at DoubleClick, he was instrumental in establishing DARTmail as the industry leading email marketing solution. Court received a BA in English from Princeton University and an MBA from Harvard Business School.

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. This morning I noticed a small piece of research that had something in it that jumped off the page at me.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Facebook: Facts & Figures For 2010 by Digital Buzz Blog. DoubleClick got 1.7% Creating Engagement in B2B Marketing by Buzz Marketing for Technology. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. DoubleClick got 1.7% Creating Engagement in B2B Marketing by Buzz Marketing for Technology.