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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Digg this!

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. Digg this! Post on Google Buzz.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. With Bing now accounting for roughly 30% of organic search in the U.S., Digg this!

SEO 36

Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

Managing in the Virtual or Network(ed) Organization by Jon Husband. He wisely chose the Linux Project as the initiative from which to draw inferences about decentralized organization. Managing in the Virtual or Network(ed) Organization. About |. Contributors |. Contact us.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It enhances your organization’s image (e.g., What different types of content should you develop for different types of buyers and the various stages of the buying process? Digg this! Post on Google Buzz.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Sally Falkow reports research on new influences in the B2B buying process (e.g., Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites.

2011 B2B Marketing Trends

Webbiquity

As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010.

Stats 77

Five Expert Copywriting Tips

Webbiquity

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. Digg this! Post on Google Buzz.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles.

Skype 33

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

B2C 39

Book Review: SNAP Selling

Webbiquity

That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). Digg this! Post on Google Buzz.

B2B 2

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Remember, you need to write on topics that will generate organic links.

Test 19

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

These vendors have sophisticated features and processes that can meet the needs of marketing teams in any size organization. Digg this! Post on Google Buzz. Guest post by Lauren Carlson.

How to Sell, Even if You Hate Selling

Webbiquity

It’s written for independent consultants, though much of the guidance applies to those “selling&# their talents and ideas within an organization as well. Digg this! Post on Google Buzz.

Rules 17

B2B marketers are stumbling in the dark

delicious b2bmarketing

It would be as much a cultural change as a process one. Just like with any strategy that has high value, a lot of organizations will read this, think its a great idea, but ultimately, theyll fail to follow up with it.

Wiki 27

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

Amanda Gagnon explains how Walden University dramatically increased email subscriptions by simplifying its signup process and reduced the number of clicks required. Digg this! Post on Google Buzz.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Social media has dramatically altered the buying process as well as marketing practices. Digg this! Post on Google Buzz.

Media 28

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. Making the network the organization. Post on Google Buzz. Digg this!

Skype 23

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets. Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg &# (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Content Marketing Tips: The Brain Runs the Show

Writing on the Web

Is a small organ of 1,500 cubic centimeters. Although it’s a small organ, it is a huge consumer of energy. Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Digg this! Post on Google Buzz.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Facebook: Facts & Figures For 2010 by Digital Buzz Blog.

What Drives Us? 4 Keys to Creating Compelling Content

Writing on the Web

Information passes to the brain through the sense organs. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. The emotionally loaded signals are next processed in the prefrontal cortex , the home of working memory and cognitive capacities that help individuals choose courses of action that would satisfy the drives. Digg this! Post on Google Buzz.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010. Digg this!

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Jacob Stoops provides an excellent tutorial, beginning with explaining the process and importance of link building then stepping through different tactics and key sites of different types (directories, social bookmarking, article submission, etc.). Google’s Recommendations for Organic Linkbuilding by 10 Golden Rules Internet Marketing Strategy Blog. Digg this! Post on Google Buzz.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

This is easiest if different parts of your organization actually work together toward common goals, which should be the case (but isn’t always) in every company. Digg this! Post on Google Buzz.

Is it time to bury your website?

grow - Practical Marketing Solutions

It is where the action takes place that sustains your organization. Sometimes mission critical processes like collecting money from people should reside in the cozy confines of your good ol’ IT department. Post on Google Buzz. Digg this!

Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Digg this! Post on Google Buzz.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting. Digg this!

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

However, many, many organizations have come to rely too heavily on e-mail. The problem is that far too many organizations use e-mail as the principal knowledge repository and storage system. In other words, the more e-mail an organization has, the more e-mail undermines the organizationâ??s A new study on e-mail suggests that e-mail has become a hindrance to many organizations. including major costs, significant litigation, and a drag on key processes.

Book Review: Website Optimization

WebMarketCentral

It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study. Buzz , Digg and Photo.net. "A Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it.

An interesting interview with SAP’s social media director

grow - Practical Marketing Solutions

As a social marketer, I enjoy thinking about how we need to organize and build processes to support it especially across departments. Post on Google Buzz. Digg this! I pleased to present today an interview with William Robb , Director, Social Media Marketing for SAP.

Is it time to bury your website?

grow - Practical Marketing Solutions

It is where the action takes place that sustains your organization. Sometimes mission critical processes like collecting money from people should reside in the cozy confines of your good ol’ IT department. Post on Google Buzz. Digg this!